Brand & web for VC-backed tech | Runner | Building in Lisbon
Joined April 2025
- Tweets 1,154
- Following 110
- Followers 343
- Likes 1,871
154 Photos and videos
May 19
Haven't posted in a while — bunch of stuff happened
Traveled to Denmark & Sweden
New apartment in Lisbon
Ran 2 Half Marathons
Joined a few run clubs
Started documenting my life on IG&YT
Time to get back on X
New rebrand incoming
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Jan 7
A great start to 2026
- Kicked off two new projects (web mobile)
- 5 leads
- Ran 10km with a local run club
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31 Dec 2025
Last day of the year.
Spending it by planning, reviewing, analyzing everything. (Past 1-2 weeks in reality)
That's how you grow over time.
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24 Dec 2025
I should really post designs more often.
Merry Christmas guys and happy holidays.
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23 Dec 2025
Finalizing a 5 month project. (B2B AI ATS)
200 Screens, 60% ready for dev.
We'll work on the website next and then raise funds.
Pretty exciting stuff.
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21 Dec 2025
Someone asked me:
"How do you know what to design first?"
I ask:
"What's stopping users from getting value right now?"
That's always first.
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21 Dec 2025
Building a product is chaos.
You're juggling:
- Vision that keeps shifting
- Features users asked for
- Features you think they need
- Budget running out
Founders who win?
They kill ruthlessly and focus.
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20 Dec 2025
Users don't read.
They scan.
Your paragraph explaining features?
Skipped.
Your clear headline 3 bullet points?
Read.
Write for skimmers.
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20 Dec 2025
I've turned down more projects this year than I've taken.
Not because I'm picky.
Because bad fit = bad work.
If the energy isn't there from the start, it won't magically appear later.
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19 Dec 2025
Your call-to-action says "Learn More."
Learn more about what?
Why should I?
What happens next?
Vague buttons get ignored.
Tell me exactly what I'm getting.
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19 Dec 2025
Founder mindset I respect:
"I don't know if this will work, but let's test it this week."
Not:
"Let me think about it for another month."
Uncertainty is normal.
Not moving is the problem.
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18 Dec 2025
Best advice I ever got:
"If they need to scroll to understand what you do, you already lost."
Above the fold isn't about design.
It's about respect.
Respect their time.
Be clear fast.
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18 Dec 2025
Your product solves 10 problems.
Your homepage mentions all 10.
Now it solves zero.
Pick one problem.
Make it sharp.
Expand later.
Confused visitors don't convert.
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17 Dec 2025
Worked with a founder last month.
They had the vision.
I had the execution.
We shipped their new site in 5 days.
Speed isn't about cutting corners.
It's about cutting everything that doesn't matter.
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