Chief Agentic Officer and Co-founder @ Finlens | ex-CTO @ Scentbird | Subscription Advocate | Excellent ambition and inconsistent execution
Joined August 2009
- Tweets 13,623
- Following 2,094
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602 Photos and videos
Apr 18
A subscription brand was ready to kill their Facebook prospecting - numbers said they were losing six figures.
Layered in retention data. Those campaigns brought in customers with 2x the LTV of any other channel.
Attribution without retention context is expensive guessing.
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Apr 4
A subscription brand's #1 cancel reason wasn't price or quality - it was "too much product."
Customers loved it but couldn't consume fast enough. Black Friday buyers pushed reorders from 30 to 60 days. Q1 revenue dropped 10%.
Your best customers can churn you into a hole.
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Mar 28
Most brands treat churn like a marketing problem. But 20-30% of subscription cancellations are failed payments and expired cards. You're running win-back flows for people who never wanted to leave.
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Mar 26
Summer cohorts retain 30-40% worse than fall/winter for consumable subscriptions.
Most brands run the same acquisition playbook year-round and wonder why Q3 cohorts underperform. Your best customers sign up in October.
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Mar 26
Klaviyo says this brand gets 52% of revenue from email. Shopify says 32%.
Same month. Same revenue.
Customers open the email, then type the URL in a new tab. Klaviyo claims the sale anyway. Your email ROI might be 40% inflated.
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Mar 22
Discount-driven subscriptions are a trap. The customer who signs up because of a 40% off first box churns 3x faster than the one who signs up because the product became a habit. Most brands optimize for initial conversion and wonder why month-2 churn is brutal.
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Mar 20
Very short story that highlights what's wrong with modern SaaS tools (claiming that they have thousands of clients)
- Saw an instagram ad promoting a playbook pdf
- Filled an extensive funnel
- Booked a meeting
- Meeting was canceled 30 mins before happening
Oh, come one
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Mar 19
10% of gift subscription recipients never engage after the gift period ends. No opens, no orders, nothing.
Most brands keep emailing them the same flows as paying customers. Wrecks deliverability and inflates list size while hiding real engagement numbers.
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Mar 18
Your cancellation flow's first save offer is a discount? You're paying margin to solve a timing problem.
We see it constantly — customer doesn't want to leave, they just need a pause. But cancel is the only button they can find.
Flexibility beats discounts every time.
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Mar 16
30% of a brand's subscription signups were accidental.
Pre-selected checkout box. Customers didn't even know they subscribed.
Then the team wonders why month-1 churn is through the roof.
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Mar 13
subscription boxes average 10-12% monthly churn
that's 70% annual churn
yet founders obsess over reducing it to 8%
wrong problem. you can't retention-hack your way out of product-market fit issues
the brands with 3-4% churn? they're solving a real pain point, not just sending curated stuff
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Mar 13
We just open-sourced 178 e-commerce skills that make AI assistants actually useful for running an online store.
Not generic code snippets — real workflow guides for Shopify, WooCommerce, and BigCommerce.
Free. github.com/finsilabs/awesome…
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Mar 13
Takes 30 seconds to set up:
```
git clone github.com/finsilabs/awesome…
cp skills/marketing-growth/cart-abandonment-recovery/SKILL.md your-project/.claude/skills/
```
Works with Claude Code, Cursor, Gemini CLI, GitHub Copilot, Codex CLI, and any AI assistant that reads context files.
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Mar 13
Star the repo if this is useful: github.com/finsilabs/awesome…
Built by the team behind @FinsiAI — we're building an AI OS that runs e-commerce growth end-to-end.
Contributions welcome. Let's make AI actually useful for merchants.
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