Scaling Home Service Businesses with SEO Ads. Free SEO Guide 👉🏻 stryker-digital.com/playbook…

Joined March 2021
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Stryker Digital isn’t just another marketing agency. We’re built by operators—for operators. My partner @irentdumpsters scaled his dumpster rental business to a successful exit using the same systems we now use for our clients. We work exclusively with home service business owners who want to dominate their market. Are we perfect? No. Do we make mistakes? Yes. Are we the right fit for everyone? No. Will we give you our 100% best effort? Every single time. You’ll get real communication. Total transparency. And a team that actually gives a damn. Here’s what it’s like to work with us:
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It's tough as a leader to find a balance between "I know I'm right about this and we need to do it this way" And being open to feedback from your team. The answer is never black and white.
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Andy Walker - Local SEO retweeted
After 10 straight years of working my ass off, I finally found the optimal work balance. Six days a week. Twelve hours a day. For 60 days. One week vacation/phone disconnect. Repeat.
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Jackson hole this week
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I need to be rotating environments every 60 days. Beach -> mountains Each spot unlocks a different way of thinking. South Florida - Hustle Mountains - Reflection / Perspective
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Beautiful bottle from the man @Nads_Shariff You can meet so many great people on this app. Life is great
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Andy Walker - Local SEO retweeted
Aizik is one of the most legit home service mfers on this app
We purchased a residential house for sales training and started utilizing it this week. It’s going to be a game changer to be able to run fully simulated sales calls front to back in a realistic setting. We have >20 outside sales reps and I expect this house to generate millions for us a year in incremental improvements
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Andy Walker - Local SEO retweeted

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Andy Walker - Local SEO retweeted
Recent changes that I’ve made: For every initial reach out, RFQ, email/text, whatever … I put my website in my initial response. One of the reasons it’s a recent change is that my new website looks killer (courtesy of @irentdumpsters / @andywalkerhq kick@ss team at Stryker). But the other reason is that it adds legitimacy to who the customer has reached out to. This week was a normal sales pipeline, from a volume perspective. But my close rate is almost 60% … vs. my normal rate of 40 to 45%. I am absolutely packed out. I have a strong feeling that including my website has increased my close rate and requires almost no extra work.
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South Florida has to be one of the densest most competitive HVAC markets in the country. Everyday I leave the house I see a new HVAC company i've never seen before.
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You only have to get rich once
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Andy Walker - Local SEO retweeted
Bringing X side hustle IDEAS to real life is AWESOME especially since I'm able to share it with my family. I was able to generate my dad $1,000 in PROFIT this week, by having him service four Generac generators. Seeing a side hustle work in real time by just setting up an exact match domain and a Google business profile with a physical location really makes me happy. Nothing like doing SEO for your own businesses and allowing your family to profit from it. Learn skills that make other people money.
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Andy Walker - Local SEO retweeted
I've grown my home service business to $1M .The biggest failure point is having a bad team. Here's the EXACT job post templates I use on Indeed, Craigslist and Facebook. Open for the next 24 hours only. Like, Repost and Comment "job post" I'll DM you the link to bookmark.
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New identity. Higher standards. You should be shedding skin like a snake every 6 months.
Owning a business is thinking about how stupid you were 6 months ago, every 6 months
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BIG LIFE EVENT.
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Andy Walker - Local SEO retweeted
I've run Local SEO for 700 home service companies across 40 states. Exposed every strategy that actually moves the needle. Exposed every one that's a complete waste of money. Here is the full 2026 playbook I'd use to dominate any suburban market in America from day one. Google Maps. Website. Reviews. GBP. Citations. Content. All of it. Step by step. I'm posting the entire system for free. 🧵🧵
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Andy Walker - Local SEO retweeted
Saturday steaks with the Stryker Squad
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Andy Walker - Local SEO retweeted
Stryker HQ is undergoing construction 🚧 First look at the content room we’re building
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Your competitors in the top 3 of Google Maps aren't better than you. They just made 3 moves you haven't made yet. Move 1. They match their primary category to the season. HVAC companies ranking heating contractor in July are invisible when people search AC repair. One category change moved a client from position 11 to top 3 in 30 days. Move 2. They put keywords in their business name. Search AC repair Dallas and the top results all have those words in their name. It's a direct relevance signal Google weighs heavily. Move 3. They treat reviews like a system not an afterthought. One Florida HVAC company went from 1 review a month to 5 to 7 every week. Rankings shot up. Now getting 70 calls a month from Google Maps. Zero ad spend. None of this is complicated. Almost nobody's doing it. That's exactly why it works. Watch the video before your competitor does: youtu.be/z8tEvlnrj2s?si=R99q…
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🚨 MOST HOME SERVICE BUSINESSES DO NOT HAVE A LEAD PROBLEM 🚨 They have a machine problem. Pouring more leads into a broken machine does not fix it. It just breaks it faster. 👇🧵
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FIX 4: STRESS TEST YOUR CAPACITY NOW. Think about your busiest month last year. Now imagine double the work for 30 straight days. Does your team hold up or fall apart. Do this test now. Not in May when you are already drowning.
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Fix the machine first. Then turn on marketing. That is when every lead gets answered. Every job done right. Every customer leaves five stars. The best home service companies are not the biggest spenders on ads. They are the ones who got their house in order first.
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