Wake up babe
Spinoff from Rippling/Deel just came out
I've never publicly spoken about this, but today feels like the right time to tell this story.
Today, Central got acqui-hired by Mercury.
In early 2023, the CEO of an unknown company called "Central Business Applications Inc" reached out to us.
Said he loved what we were building at Warp, wanted to use our product for his new startup, and even offered to "discuss product strategy."
We onboarded them. They used Warp for about six months. During that time, they asked us detailed questions about how state tax registrations work, what a registered agent is, how we handle compliance across multiple jurisdictions. Thought it was odd, but assumed goodwill.
Then they left. And launched a clone. Their launch post paraphrased our problem and solution statements from six months earlier. Our launch said "designed for founders, not HR." Theirs said "platform for founders not HR." Our website said "Unlike traditional payroll providers, Warp does tax registrations and compliance work for you automatically." Theirs said "Unlike other platforms,
Central handles compliance work automatically."
They never could match the product. But we would update our website copy and a few weeks later, theirs would match.
I actually think this validates something important: payroll and employee management is a genuinely hard problem. You can study someone's product, copy their positioning, mirror their website.
But you can't copy years of infrastructure built across thousands of tax agencies, the compliance automation that compounds over time, or a world class engineering team that ships it.
Over the past couple weeks, some of Central's biggest customers have been switching to Warp.
If you're on Central wondering what comes next, we'll make the transition seamless.
Back to building.