"Sonic the Hedgehog"
Exclusive Shop & Fair Starts June 6!
~The First Installment of the Sega x animate Global Cross-Border Project~
As the first installment of a year-long collaboration project between Animate Co., Ltd. and SEGA Corporation featuring SEGA Group IPs, we are hosting the “Sonic the Hedgehog” ONLY SHOP(Exclusive Shop) and Fair.
We will create opportunities for fans to experience the appeal of eight globally popular IPs owned by Sega and its group companies firsthand through exhibitions and merchandise sales at over 140 animate stores in Japan and overseas.
For the first title in the series, "Sonic the Hedgehog," we will host dedicated shops and fairs featuring exhibits related to the series at overseas locations. At the fairs, customers who purchase related merchandise will receive a special postcard.