Credit card devaluations have become quite frequent lately!
But here’s the bigger issue that doesn’t get discussed enough 👇🏻
1️⃣ For credit card enthusiasts:
→ A devaluation is usually a signal to re-evaluate spending patterns.
→ Optimize rewards.
→ Shift spends where needed.
2️⃣ For an average user:
→ It’s a very different experience.
⚠️ When benefits keep changing:
→ Uncertainty increases.
→ Users start questioning the value of using a credit card.
→ Trust gradually declines.
3️⃣ What happens next?
→ Many users move back to UPI.
→ Credit card usage drops & engagement with the ecosystem reduces.
🏦 And that’s where banks lose:
→ Not just through reward costs.
→ But by losing potential long-term credit card users.
✅ My view:
→ Banks should focus on reward structures that are Sustainable, Predictable, and Long-term, even if they are slightly less generous.
📌 A good example is the ICICI Amazon Pay Card
→ It may not be the most rewarding card today, but its consistency has earned something far more valuable: user trust 🤝
Let me know your thoughts in the comments?
Devaluation letters by banks are now termed as love letters 😅 !!