Fire your marketing agency. AI can do most of the heavy lifting. Here are the AI playbooks 👉 ifiredmyagency.com

Joined April 2008
393 Photos and videos
Not all businesses need an agency. In fact, AI now replaces most of what you pay an agency to do. ifiredmyagency.com/
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The reason to pay a marketing agency was never that the work is hard. It's that it's time-consuming needs tool knowledge. AI erased both. 7 tasks you can take back this weekend:
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1. Google Business Profile copy 2. Review replies (can auto-reply now) 3. Ad copy — 15 headlines negatives 4. The weekly ad "optimization" check 5. After-hours calls → AI voice agent answers, books, texts you the recap 6. Monthly newsletter from a one-line brief 7. Social posts short-form scripts
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Golf bets with friends are fun. Figuring out who owes what after 18 holes? Not so much. That’s why I built Mashie. Mashie is a golf scoring app made for the games golfers actually play with their friends — Nassau, skins, Vegas, match play, presses, and more (and now leagues). You score your round like normal, and Mashie calculates the bets live as you play. No spreadsheet. No arguing over presses. No one trying to remember what happened on hole 7. No awkward “wait, who owes who?” conversation in the parking lot. Just play, score, and know exactly where everyone stands. Learn more at mashieapp.com/
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Projects that used to take weeks to months and cost thousands of $$, now requires one AI and about 24 hours
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ChatGPT is now my least used AI tool
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Manus right now is the best for creating landing pages and even full websites. I've literally one-shotted the past 3 client websites with fairly simple prompts. People hate on Manus, but there's a lot that it does well.
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Will AI take your job? Maybe not. But your complacency will end it. If your job is a generic title like “Analyst”, “Associate”, “Marketer,” “Developer,” or “Designer,” you're already on the fast track to irrelevance. Those roles aren't completely disappearing, but the middle is getting squeezed. Why? Because execution is now cheap. AI can do the “work.” It can write the code, analyze data, write contracts, design the graphic, or run the campaign. What AI can't do is exercise judgment. It can't tell you: What's actually worth doing? Why does it even matter? Is this thing even working? *This* is where the leverage is shifting. The people who will win in this new era are the ones who can build and run systems. They'll set the strategy, deploy the agents to do the work 24/7, and only step in when something is broken, off-course, or critically important. These roles will be fewer, and they'll be paid a hell of a lot more. And it’s not because the tools are hard to use, but because good judgment is rare and expensive. So, what are your options? I think you have two: 1. Own something: build a product, start a business, control a distribution channel. Take on real risk and reap the rewards. 2. Specialize in judgment: go so deep into a domain that your expertise is the moat. Become the person they call when the stakes are high and mistakes are costly. And if you're sitting comfortably in a big company, don't get cocky. You're not immune. The change just takes longer to reach you. The real question you need to be asking yourself isn't, “will my job still exist?” It's, “what judgment do I bring to the table that can't be automated or outsourced to a machine?” If you don't have a crystal-clear, bulletproof answer to that question, your leverage is already gone. You just don't know it yet.
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The real opportunity with AI is using it as a force multiplier Delivering higher quality outcomes, faster execution, and giving your team capacity to tackle challenges they never had bandwidth for before
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Selling AI agents... Show, don't tell.
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I’d love to hear what that call sounded like if Google’s AI got connected to a business that was also using an AI agent. Just two bots talking, figuring things out, and reporting back to their humans. That’s probably where this is all heading. Your AI will handle stuff for you, their AI will handle stuff for them. Before long, most “calls” won’t even involve people. Just AIs quietly getting things done in the background.
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When will we have AI that can watch AI-generated vids and identify that the AI vid was generated with AI ...and then we might need another AI to confirm that the first AI wasn't lying about the original AI
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Another Google update started rolling out today. This is a spam update and not a core update, but expect more fluctuations.
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Here's a live call with an AI phone agent I set up for a dummy plumbing company. This agent can answer calls 24/7/365, handle multiple customers at once, qualify leads, and even book appointments — all without human intervention. youtu.be/dcOztxaHi8k
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GPT-5 is shifting from storing all the answers to finding the best answers: AI will rely on your content being discoverable, trustworthy, and well-structured Structured data, clarity, and factual accuracy is how AI decides who to quote SEO is about being the source AI trusts
10 Aug 2025
Are you an SEO? Rejoice! With GPT-5 OpenAI secured your job for a very, very long time: dejan.ai/blog/gpt-5-made-seo…
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Check out my latest video on using AI agents (Perplexity Labs) to literally do what you tell it to. Give it a prompt and it gets to work. Massive time saver.
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Where are you SEO's tracking AI mentions and who is doing it best?
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Managing my email inbox has always been a time-suck. Here's how I'm using an AI agent to automatically manage it for me:
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Note that this is basic format of the agent, but it's what I'm sharing for simplicity. Using Zapier, I've connected my Gmail account, a resource document, and a channel in my Slack workspace. When new emails come in, the AI agent will read the email and determine if it needs a reply (is it from a client, a potential client, or just promotional). If it needs a reply, the agent will read the resource document and draft a reply for me to review. The agent will send me the draft reply in Slack with a direct URL to the email draft. I click on it, review, and send. Here's a quick video on it: youtu.be/8ydbrLBmdQI
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