Joined June 2009
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Jun 12
Apple Ads can drive growth fast.
They can also burn through budget just as quickly.
The difference comes down to the keywords you're bidding on.
Some keywords drive installs.
Others look promising on paper but end up costing far more than they're worth.
Next Wednesday we're going live to teardown real Apple Ads campaigns and look at the data behind those decisions.
Want your app reviewed?
Submit it here for a chance to be selected live 👉 fg.rs/ls79f
There's also a simple way to improve your odds of getting picked, but you'll have to join us to find out.
📅 Wednesday, June 17th
⏰ 10:30–11:30 AM EST
📍 youtube.com/@appfigures
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Jun 11
“There’s no money on Google Play” 🤷🏻♂️
44 non-game Google Play-only apps launched in the last 8 months are already above $100K/mo.
3 are already above $500K/mo.
Not every successful app needs to be everywhere.
Source: @appfigures
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Jun 11
Fun fact: only one app was shown but not mentioned. Did you catch it?
We analyzed every app Erick the Architect rapped about at the end of WWDC 26 (including the one he showed but didn't mention!)
→ 95 apps (minus one mac app)
→ 587M downloads in the last year
→ $3.7B in after-fee revenue in the last year
More stats the full list 👉 appfigures.com/resources/ins…
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Jun 10
🎧 Apple could've filled its WWDC rap with shiny AI startups.
Instead, it chose apps averaging 11 years old.
95 made the cut. 92 have hit #1.
Averaging 270x the installs and 665x the revenue of a typical app.
It wasn’t hyping new trends.
It was spotlighting staying power.
ALT Bar graph comparing app downloads and net revenue, highlighting Apple's list was significantly above average, at 270x and 665x.
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Jun 10
Wasting money on Apple Ads is one of the easiest mistakes to make.
We've seen apps spend thousands of dollars bidding on keywords that were never worth targeting in the first place.
That's why next Wednesday we're going live to teardown real Apple Ads campaigns.
No slides.
No script.
Just real accounts, real data, and honest feedback.
Want your app reviewed live?
Submit it here for a chance to be selected 👉 fg.rs/ls79f
📅 Wednesday, June 17th
⏰ 10:30–11:30 AM EST
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Jun 7
This segment continues to grow - slowly but it's earning.
🙏 A faith app made $55K in May from 65K downloads.
Probably not the category most founders are looking at.
Core of the Heart Daily combines daily devotions, community, and mentorship.
The product is not just content.
It is a paid ritual.
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Jun 6
Lots of opportunity here 👇
People will try a lot of things to get healthier.
New apps keep proving it.
27 Health & Fitness apps launched in the last 8 months already crossed $20K/mo.
5 are already above $100K/mo.
There is no single way to get healthy.
That's what keeps creating room for new products.
Source: @appfigures
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Appfigures retweeted
Let’s talk real numbers so you can see how crazy the scale is 👇
- App Store: 82,282 new apps (not games) in May, up 217% from last May
- Google Play: 86,821 new apps (not games) in May, up 74% from last May.
It started on Google Play earlier, but the App Store caught up
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Jun 5
🤯 Claude grew revenue 26x in a year.
Not downloads.
Revenue.
May downloads were actually lower than April.
Yet Claude still hit a record $92M month.
The best AI apps aren't just growing.
They're getting dramatically better at getting paid.
ALT Graph shows sharp rise in Claude's gross revenue reaching $92M in May, while downloads remained stable. Revenue surged despite fewer downloads.
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Jun 3
💡 Instants doesn't need to beat Snapchat day one.
It has to show Instagram can push a behavior back into the mainstream.
4M installs so far says it can.
The hard part is building the habit.
Threads shows the result of Meta being patient.
Instants might get the same treatment.
ALT A graph compares downloads of Instagram's Instants (pink), Snapchat (yellow), and BeReal (black) over a month, highlighting trends.
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Jun 2
🤯 ChatGPT mobile grossed $5B — faster than YouTube, Tinder, Disney , or TikTok.
🚀 It made $5B (est.) before any rival hit $500M.
💰 By late '25, it was grossing nearly $7/install.
📅 Some months. it made more than rivals' lifetime totals.
AI got big. ChatGPT got bigger. 📈
ALT Bar graph compares time taken by major apps to reach $5B in consumer spending, highlighting ChatGPT's record speed.
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May 29
We've gotten A LOT of questions about RN vs Flutter in the last few days, so here's some data:
#️⃣ 316K React Native apps and games
⬇️ 663M downloads in the last 30 days
💰 $436M (after fees) in the last 30 days
🕹️ ~6% of downloads and revenue came from games, the rest from apps.
#️⃣ 383K Flutter apps and games
⬇️ 631M downloads in the last 30 days
💰 $416M (after fees) in the last 30 days
🕹️8% of downloads and 29% of revenue came from games
Reply if you're curious about anything else.
May 23
Amazing to see Appfigures data featured on stage at Google I/O 2026.
Flutter is now the #2 most popular app development SDK across both the App Store and Google Play, according to our SDK Leaderboard.
It's great to see how our data provides insight into the future of mobile development at scale.
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May 27
🔴 We’re live right now reviewing real app onboarding flows
We’ll be analyzing what’s working, what’s not, and where apps may be losing users without realizing it.
If you didn’t get a chance to submit your app, there’s still plenty to learn.
And if you already submitted, there’s a way to increase your odds of getting picked for review but you have to be there live 👀
📍Join live: fg.rs/ls78
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May 26
Submissions for tomorrow’s live app onboarding review are closing soon.
We're going live to break down real onboarding flows and show exactly where apps lose users and what I’d fix immediately.
If you want a chance to get your app reviewed live, submit it here 👉 fg.rs/ls78f
And if you watch the stream live, you’ll have a chance to increase your odds of getting picked 👀
📅 Wednesday, May 27th
⏰ 10:30–11:30am EST
📍 Watch live: fg.rs/ls78
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May 24
Old trend *still* printing
Apparently looksmaxxing is a thing now and people are subscribing to it.
PSL made $80K in April rating faces 😱
The app scans your face, gives you a score, and turns the anxiety into a plan.
Can you guess what's driving its 340K downloads? Yes, TikTok, with 2.3M plays!
Did the self-improvement hype end?
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