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Ecom News Update #2 HUGE NEWS for anyone selling to the EU. A new compliance deadline hits on June 19. Anybody selling to EU consumers now is required to show a clear "withdrawal button." a one-click way for buyers to cancel inside the 14-day window without an email or call. This applies even if you are not based in the EU but you sell to EU consumers. it is a two-step flow. buyer enters their order details, confirms, gets an automatic confirmation email. button stays live the full 14 days. penalties are set per country, and regulators are expected to chase visible test cases right after the deadline. for subscription brands this is the one to watch. a frictionless cancel path wired into your checkout reshapes your churn and refund flow. done wrong it bleeds you, done right it is a clean cancellation point you control instead of a chargeback waiting to happen. if this is news to you, you are already behind. And if you think you can get away with not complying, the EU does not play around with their consumer laws, we suggest to stay cautious and follow regulations while you can. Comment "SCALE" and we will send you the breakdown on building it in the right way.

it's wild how being retarded can take you so far in life me and my friends met playing cod, decided to start making money online with zero clue what we were doing $50M in sales later i'm running a business with my best friend living my best life anyone with a self-proclaimed high iq would've found 30 reasons it couldn't work and talked themselves out of it before they started lesson: be a little more retarded and take more dumb action lol

you would be surprised how many people are just getting dumber and dumber everyday because they are just stacking up activity and not making any real progress. the pattern is the same whether you run a brand, an agency, or software, but I specifically see it in ecom. they ship and test constantly, and the second something resolves they are already onto the next thing. they never stop to pull out why it landed or why it missed. ask someone who ran fifty tests how many worked and they struggle to answer. ask why the winners won and they go quiet. that silence is the whole problem, every round starts from scratch instead of building on the last. it’s insane how many people are stuck in a loop like this. there are people doing a quarter of your volume, but mining every result for the reason behind it, and literally lapping you. all because they are stacking their understanding with each test. and it holds at every level. what separates a few million a month from ten times that is rarely more information or budget because both have plenty. it’s whether pulling the lesson from every result became automatic. build a feedback loop today and watch how your progress blows up in 30 days.

If you’re not caught up with ecom twitter, reading this post could save your store’s CVR ( it’s just really good drama) @jforjacob recently dropped a post last week about how his store’s CVR was being affected by a change in how Shopify shows the “Pay Now” button to users in the UK. His dropoff at checkout doubled because of the change. Over 85 comments came in with people worried, and the topic went trending on X with over 250 posts about it. But there was no fix to be found. Just a change that Shopify implemented with no way to opt out even with some of the biggest brands on the platform looking for one. 24 hours later, the GOAT @DaveDiederen came and found a fix. You had to contact Shopify support and literally talk to employees who didn’t even know this was a setting they could fix. After dealing with the wait, you could get the checkout button to say “Pay Now” again. Jacob then confirmed with a quote tweet that this fix also worked for him too, just took hours of dealing with support. That tweet came 24 hours after the original one. Think about that for a second, if you were doing 30K daily, how much your dropoff at checkout doubling could affect you. All without Shopify not even giving you a notice. This is where this post should have ended, but it keeps going. After Jacob made a tweet talking about how this tweet single handedly got the change reverted, the CEO Tobi decided to join in on the conversation. “It was an a/b test that ran…” and Tobi concluded the test didn’t negatively impact any stores. But the question still stood, why can Shopify run tests that cost their vendors millions of dollars without an option to opt out? As of right now, there is no answer from Shopify, they ran a test and concluded from their end it didn’t affect anyone negatively. Jacob is claiming it affected him and all the other brand owners he knows and as soon as the change went back, their dropoffs went back to normal too. Shopify will always do what’s in their best interest, even if it might affect the merchants. And we’ve noticed more and more of these changes happening every month. If you want updates like this, make sure you follow @apptics account And as we always say, if you want to stop dealing with random changes like this, DM us and see how we can help.

PSA to all ecom brand owners. Tomorrow (June 3rd), Shopify is changing your checkout fields by default: - Contact method: "email or phone" becomes email only - First name: optional becomes required - Phone number: hidden becomes optional and visible If you’ve never customized these fields then Shopify changes them for you. You didn't ask for it but they're doing it anyway. Here's how to stop it: Open Settings > Checkout and manually set these fields yourself before June 3rd. A field you control is a field they can't touch. The only stores getting overridden are the ones who left their checkout on default. Just remember this for next time, Shopify can reach into your checkout and change how you collect customer data on a date you didn't pick, and the only reason they can is that the checkout was never really yours. Small change this time but who knows what’s coming next.

The comments under this post tell you the real story. The top reply says "this is the first time we are hearing about this." Every operator under it is describing the same broken escalation. Form responses, no human, months of waiting while their business burns. At this point, no one running serious volume should relying entirely on a platform where: - The signals deciding their survival are hidden until they are used against them - The escalation process is broken by the public testimony of the people using it - They will never be large enough to ever make any of this change To be clear, Shopify Payments has its place. The problem is depending on it as your only rail. The brands we have taken past 7 figures still use Shopify Payments, but they also own their payment infrastructure underneath it. They see every signal in real time and have direct access to their banks. When something goes wrong they walk in with proof and handle it like an adult business instead of waiting on a form email from a risk team that does not know their company exists. If you want to escape the Shopify Payments dependency trap, we wrote a step by step guide on how to get started. Link is in the comments.

failed payment recovery isn't about hoping customers update their cards it's about intelligent retry logic that works while you sleep the difference between 85% and 95% recovery? $5k monthly on a $50k mrr business most shopify setups have 0% intelligence

fun fact: the difference between a $300k brand and a $3m brand isn't the product it's who owns the customer data most people learn this the hard way

conversation from yesterday: them: "we're at $80k mrr" us: "nice, where are your subs hosted?" them: "shopify" us: "so you're one email away from $0 mrr" them: "...wait what" yeah.