Joined March 2010
- Tweets 4,343
- Following 412
- Followers 178
- Likes 4,051
42 Photos and videos
Jun 3
Building a brand isn't just about logos and colors—it's about creating a clear promise that customers remember and trust. Here are the 10 steps for a new company #marketing #branding medium.com/p/ten-essential-s…
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May 28
HUL has reportedly shifted 50% of its marketing budget from traditional advertising to social media & micro influencers, managing a network of 30,000 creators.
But India’s influencer economy still has major gaps:
transparency, and reputation scoring.
medium.com/p/indias-influenc…
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May 27
The future of marketing intelligence is NOT tracking mentions.
It’s detecting:
→ behavioral shifts
→ narrative momentum
→ real human intent
#socialmediasentiments #mediamonitoring
medium.com/p/social-media-se…
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May 21
India’s hair care market is evolving fast in 2026.
Legacy brands and new-age disruptors are reshaping the market, now valued at billions and growing rapidly.
#HairCare #India #BeautyIndustry #ConsumerTrends #PersonalCare medium.com/p/hair-care-trend…
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May 19
Dhurandhar 2 succeeds because it doesn’t try to be just another glossy spy thriller. The real surprise is the music.
From haunting background scores to 90s-inspired remixes and even Rasputin-style disco energy
🎬🔥
#IndianCinema medium.com/p/why-dhurandhar-…
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May 18
The world is facing a massive nursing shortage, & its an opportunity for India to tap into it
Real edge will go to nurses who combine:
✅ Clinical skills
✅ Healthcare technology
✅ AI & digital health knowledge #Healthcare #AI #DigitalHealth medium.com/p/the-global-nurs…
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May 13
India’s new FDI rules are a blueprint for where the country wants global capital to flow. Faster approvals for batteries, etc
India is also tightening scrutiny #ChinaPlusOne #SupplyChain #Semiconductors #EnergyStorage #Geopolitics #Markets
medium.com/p/indias-new-fdi-…
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May 11
British brand NEXT is making a serious play for India 🇮🇳
The retailer plans 50 points of sale by 2030.
But can it compete with Zara, H&M, Uniqlo, Westside & Reliance Retail?
I break down 👇
#Retail #IndiaRetail #NEXT #HnM #Myntra #RetailIndustry medium.com/p/why-british-fas…
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May 2
India isn’t “behind” in social media.
It’s evolving differently. From Reddit’s surge to X’s decline—and the rise of creator-first ecosystems—this is where things are headed:
Full breakdown 👇
medium.com/p/the-future-of-s…
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Apr 26
India’s school bags & stationery market is bigger than you think 🎒✏️ medium.com/@rt2aparajita/mar…
• ₹38,000 crore industry
• Stationery alone: ~$2.6B in 2025
• But here’s the insight 👇
This isn’t just a “back-to-school” market anymore
#India #EdTech #Retail #Startups
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Apr 26
India cheese story so far - Still under 5% of the dairy market.
Now growing at ~19% yearly
winning global awards (even in Brazil 🇧🇷)
India’s cheese industry is just getting started 🧀
#India #FoodIndustry #Dairy Read my story here medium.com/@rt2aparajita/ind…
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Apr 10
As the school holiday season has just begun it made me think about the market size of school stationeries and challenges #schoolbags #schooling #Indianschools medium.com/p/db87299d534e?po…
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Mar 16
Wrote an article on GEO & AEO and why brands must focus on that #SEO medium.com/@rt2aparajita/wha…
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16 May 2025
For those planning to appear for #NEET26, here is a great content for your prep. Watch this channel on YouTube youtu.be/jeRZzNIRDcY?si=hEOy…
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28 Aug 2024
AI Regulation Is Coming. Fortune 500 Companies Are Bracing for Impact. Some 27% of Fortune 500 companies cite AI regulation as a risk in their annual reports. Some corporations are hoping to get ahead of regulation by setting their own AI guidelines. wsj.com/articles/ai-regulati…
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28 Aug 2024
#DTC in pharma and healthcare is the latest in thing in the US. Now #Pfizer enters the market. #ecommerce #retail fiercepharma.com/marketing/p…
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Aparajita Das retweeted
5 Aug 2024
Hasina is heading to the city of Agartala in India, BBC Bangla is reporting.
The prime minister - who has resigned - earlier left the Bangladeshi capital Dhaka on a helicopter with her sister, according to reports. #Bangladesh
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22 Jul 2024
Novartis CEO sees IRA impact ‘manageable’ in short run, maintains midterm growth goal #InflationReducationAct #IRA #Pharmaceutical #USElection2024 fiercepharma.com/pharma/nova…
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Aparajita Das retweeted
13 Jun 2024
If your bank transaction alerts are coming through Truecaller, there is a problem.
The RBI's rules state that all lenders must send SMS alerts to users regarding banking transactions.
Truecaller's business chat—however much it may look like one—is not an SMS service.
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