Everyoneâs missing the real story here.
Metaâs Ray-Ban glasses need human data annotators to train the AI. When you say âHey Metaâ and ask the glasses to analyze something, that video gets sent to Metaâs servers, then routed to Sama, a subcontractor in Nairobi, Kenya. Workers there manually label objects in your footage. They see everything you recorded, intentionally or not.
7 million pairs sold in 2025 alone. Every single pair generates training data that flows through human eyes in Kenya. Workers told Swedish journalists they see people undressing, using bathrooms, having sex, and accidentally filming bank card details. One worker said âwe see everything, from living rooms to naked bodies.â
Metaâs automatic face anonymization is supposed to protect people in the footage. Workers say it fails in certain lighting. Faces that should be blurred are sometimes fully visible. The person you recorded without knowing? A stranger in Nairobi can identify them.
Buried in Metaâs terms of service is one sentence doing enormous legal work: the company reserves the right to conduct âmanual (human) reviewâ of your AI interactions. Thatâs the legal cover for routing intimate footage from Western homes to a $2/hour labor force operating under NDAs, office surveillance cameras, and a strict no-questions policy. Workers say if you raise concerns about what youâre seeing, youâre fired.
This is the same company, Sama, that TIME exposed in 2023 for paying Kenyan workers $2/hour to label graphic content for OpenAI while being billed at $12.50/hour per worker. Workers described the experience as torture. Sama ended that contract, then pivoted to labeling Metaâs glasses footage. Same workforce. Same rates.
Meta markets these glasses as âdesigned with your privacy in mind.â The privacy design is a tiny LED light on the frame that most people donât notice. The data pipeline behind it routes your bedroom footage to a contractor with a documented history of worker exploitation, failed anonymization, and union-busting lawsuits.
And the next generation of these glasses? Meta is planning to add facial recognition. The same system that canât reliably blur faces in training data wants to start identifying them on purpose.
The LED light on the frame is doing about as much for your privacy as the terms of service nobody reads.
why the fuck meta employees watching videos their users are taking