- shot on 35mm film. something i've always wanted to do for raycast
- wearing the exact trousers were made in the coffee video (
youtu.be/H0nSmyuhFkE)
- music was composed specifically for this ad
- the xdr display is fine and back on my desk
- 4 weeks brainstorming the ad idea with
@brunocbreis and
@ingapng to delivery (literally for the final version sent this morning)
- there's a very very subtle easter egg that no one's noticed yet
- the idea is simple. you can now do more, with less
- we believe that quality needs to stand alongside quality, hence the cartier watch, visible throughout the demo right next to the app. a small detail, iykyk. not a 42mm rolex in-your-face. as well as the xdr display
- recording the demo (
youtu.be/QCd3WlwqMiM) in front of 20 people was nerve-wracking to say the least. much easier alone in my office
- many things didn't go to plan, but we learned so much from this experience. and the hype team will continue to push the raycast brand to be the best there is in this space