Steven Pinker is a Harvard psychologist who wrote the only style guide based on how the brain actually reads.
Here are 10 writing fixes from "The Sense of Style" rooted in cognitive science, not grammar rules.
1) The curse of knowledge ruins more writing than laziness
The solution can't be “go to school, learn a trade, or get a better job” when there aren't enough living-wage jobs to go around. The system requires some people to work for poverty wages. And some to be unemployed.
Starbuck to Ahab right before he descends to attack Moby Dick and is killed:
“See! Moby Dick seeks thee not. It is thou, thou, that madly seekest him!”
Most insightful, important line in all of fiction. IMO.