AI value is stacking at the top 10% of earners. Research shows it may also be degrading cognitive capacity for the 80% who use it as a thinking replacement. This has direct product implications.
At the bottom 10% of earners, about 13% use AI daily. In tech and finance, the top decile climbs past 70%. In every other sector, it barely scrapes 48%.
#MUSTREAD This fantastic and personal article by Brittany Hobbs dives into the challenges of keeping up with the pressures of "doing more AI"
Every design decision that optimizes for the power user pulls you further from the people the FT chart says aren't coming. And some of the new research that's just come out suggests that the decline in motivation to think among people who use AI is massive. John Burn-Murdoch plotted it using the FT/Focaldata Workforce AI Tracker : the share of US and UK workers who use AI on most days at work, broken out by salary bracket.
The Financial Times just published the cleanest picture I've seen of where AI is actually landing. But the underlying claim is backed by research we've covered here: "Against Frictionless AI" in Nature (Inzlicht & Bloom): removing struggle from AI workflows destroys the learning that builds expertise.
Strip the FT chart of its sector breakdown and the shape is brutal: a fivefold gap inside a single economy, for a tool that costs less than a streaming subscription. Layer in what the research has been saying all year: 84% of the world has never used AI.
80% of ChatGPT users sent fewer than 1,000 messages in all of 2025 , per Benedict Evans's analysis . Microsoft Copilot plateaued at 30% weekly active usage after six months — inside enterprises with full licenses and mandatory rollouts, per The Information .
Find it on Product Impact Podcast: AI value is stacking at the top 10% of earners. Research shows it may also be degrading cognitive capacity for the 80% who use it as a thinking replacement. This has direct product implications.
At the bottom 10% of earners, about 13% use AI daily. In tech and finance, the top decile climbs past 70%. In every other sector, it barely scrapes 48%.
hashtag#MUSTREAD This fantastic and personal article by Brittany Hobbs dives into the challenges of keeping up with the pressures of "doing more AI"
Every design decision that optimizes for the power user pulls you further from the people the FT chart says aren't coming. And some of the new research that's just come out suggests that the decline in motivation to think among people who use AI is massive. John Burn-Murdoch plotted it using the FT/Focaldata Workforce AI Tracker : the share of US and UK workers who use AI on most days at work, broken out by salary bracket.
The Financial Times just published the cleanest picture I've seen of where AI is actually landing. But the underlying claim is backed by research we've covered here: "Against Frictionless AI" in Nature (Inzlicht & Bloom): removing struggle from AI workflows destroys the learning that builds expertise.
Strip the FT chart of its sector breakdown and the shape is brutal: a fivefold gap inside a single economy, for a tool that costs less than a streaming subscription. Layer in what the research has been saying all year: 84% of the world has never used AI.
80% of ChatGPT users sent fewer than 1,000 messages in all of 2025 , per Benedict Evans's analysis . Microsoft Copilot plateaued at 30% weekly active usage after six months — inside enterprises with full licenses and mandatory rollouts, per The Information .
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The companies that understand this distinction will make better decisions. The rest will learn the hard way.