There's this famous story of when Warren Buffett and Bill Gates first met... ...Bill's dad, Bill Gates Sr., asked them both the same question... ...Which was, what's the secret to success? He gave them a piece of paper, and they had to go to different rooms to write it. They both came back and handed him the same answer. Both pieces of paper had the word "focus" written on them. We all know focus is key, yet most of us don't know how to harness it. Focus isn't about doing something now, it's about saying no to everything ELSE right now. This is though, is a lot harder than you might think, because what you say no to is a whole lot more fun and enjoyable than the work you've got in front of you. So the best way to have focus is to use the thought: I’ll ________ later. I’ll think about that later. I’ll do that later. I’ll deal with that later. I’ll think about that later. I’ll watch that show later. I’ll hang out with you later. I’ll play that game player. I’ll see YOU later. Yet, the hardest thing to do is say later, because the reason you’re not saying it in the first place is that you don’t think you can do it later. See that little twist in the mechanism there? So to fix that, we have to use another thought, which is... If you had all the time in the world to do what you’re being pulled away to do later, what would you do right now? What would you focus on? What would you get done? What would you accomplish? Notice the shift that happens in your mind as you use this thinking strategy. - Alen

We've built 150 landing pages for the biggest names in the online business space Now I'm sharing the exact system we use to build landing pages that convert with paid ads Inside the doc, you’ll understand: - How To Define Your Target Audience - How To Uncover Your Messaging Angle - The One Guarantee On Your Funnel - How To Develop Your Landing Page Body For Paid Ads - How To Structure Your VSL For Maximum Call ThroughPut and a lot more Want access? Just comment “LANDER” and I’ll send it (must be following). RT and I'll prioritize your DM

i trained chatGPT to build me custom shot lists right from my script most people don't know which angles to use or when to cut between them, but it's the difference between looking like slop or looking like a million dollar production, and there's a science to it i trained chatGPT on - filmmaking advice from best directors of all time - example shot lists from winning commercials - 50 viral commercials from this year you can now workshop your entire shot list with ChatGPT until it's perfect reply "shotlist" RT and ill send it over (must be following so i can dm)

One thing I've noticed lately is that action oriented headlines are beating out learning headlines.... ...Meaning "Send these 3 SMS and watch them generate 30 new customers in 3 hours (or less) — guaranteed"... ...Vs "Discover How Our Exact 3-SMS Follow-Up Text Blast That Landed 
Us 20 Tint Jobs In A Few Days (zero adspend required)" All you have to do is change the first word in the headline, ad, email to be action based words: These immediately tell the reader what to do and put them in motion. Do Send Deploy Trigger Launch Execute Activate Fire off Drop Apply Install Load Run Push Deliver Roll out Plug in Use Leverage Turn on Examples: Send these 3 texts and fill your calendar by tomorrow. Deploy this follow-up sequence and book 20 jobs this week. Notice the kick these have vs "discover" and the traditionally used headlines? - Alen

One day I'm going to write a book about copy, and it'll be studied and read for a 100 years, but until then... ...I'm going to write and share the most powerful psychological tools in marketing here that I'll include in that book, so with that in mind... You know what I love about copy... ...How when you write it, there is that one thing that gets you, that won't let go, that holds tight and grips and keeps you glued to it... ...Leaving isn't an option, because if you leave, you've admitted to being wrong, you've failed, and there's no other way to go than through... ...Through the checkout page. Most copywriters take a good decade of writing copy before they can reach this level where they can write intricate psychological hooks that compel people to take action... ...Or rather, compel them to compel themselves, and that's really the magic in copy... ...We're never convincing them of anything; we're merely convincing them to convince themselves. And one of my favorite structures to insert in copy is to use psychological binds, a series of thoughts that they can not disagree with... ...Because if they disagree with them, they disagree with themselves. There are many, but one of my favorites is the ones that speak to the ego. The "you're smart enough to" is one of the more powerful ones and I recently used it on a close for an offer selling marketing services to attorneys. I closed the offer with this: ===== "Now, the only question is... ...are you going to do this now, or are you going to do this a year from now? And are you going to do it only once you realize how much money — how much opportunity — you've lost? Look, you’re not dumb, you're smart. After all, you went to law school. You got where you are because you’re smart. You’re smart enough to see when something is going to work for you. You’re smart enough to recognize when something makes sense. You’re smart enough to know what you know, and most importantly, you’re smart enough to know what you don’t know. And we both know you’re smart enough to know there’s no risk — that's why it’s a free consultation — where we'll show you what you don’t know, what you’re missing, and what’s going to take your firm from being just another option in the city… ...to being the dominant firm — the authority, the benchmark, the standard everyone else measures themselves against... ...The one that never chases clients, but rather has everyone chasing them... ...The firm that chooses only the best cases, instead of taking what they can get. You were smart enough to get to this level, but being smart enough to know what you don't know is what's going to take you to the next level... ...The only thing standing between you and being #1 is what you'll discover on this free call". ===== Notice how the ego glows and glows, and if they reject this, well... ...What do they have to admit? They're not smart, and what's the opposite of smart? Dumb, stupid, ignorant — it's not a great feeling, hence, notice how I put that up there "You're not dumb". Now that you know these mental binds work well, you're smart enough to start using them everywhere in your copy. See what I just did there? Have a great Tuesday, Alen

most genius info product research hack i've seen this year: guy wasted 6 months building "unique" products that got 2 sales each everyone told him to keep trying, find his voice, create something revolutionary he ignored all of it just: opened facebook ads library, found ads running 60 days using a simple extension, reverse-engineered the offer, built his version in 8 days $4,300 first month with 283 followers no unique ideas. no passion projects. no original ideas. he sold the same shit 8 other people were selling but repositioned the outcome better and launched faster he stole proven demand while creative people waste 6 months inventing problems nobody has i broke down the complete facebook ads library method - how to find profitable offers and clone them in one week like, rt and comment "INFO" and i'll send it (must follow)

Tired of wasting money while scaling your Meta ads? You need a methodical scaling strategy. I’ve created a blueprint that breaks down exactly how to scale efficiently and effectively on Meta Ads. Want to grab it? RT & Comment "Scale", and I’ll send it to you right away.

If you’re in your 20s, someday you’ll be 37 like me. So read this. I just turned 37. In my twenties, I thought my life would be over at this point lol. Ironically, I’m in the best shape, mental state, wealthier than I could of ever imagined, healthiest, and imo most attractive I’ve ever been in my life (before you roll your eyes, I was gross in my 20s… not hard lol). I literally have everything I ever wanted. Including a wonderful wife. But only because I sacrificed. No one I know personally growing up went to the extremes I did to learn about health, self-development, social skills (which I had zero of). No one tried as hard or as long as me to get rich. I’m not saying look at me, I’m special. I’m saying I sacrificed a lot, took a lot of risk, and was very uncomfortable all the time. And what I’m trying to convey to you is that the sacrifices you’re taking or considering taking are 500x worth it. You should sacrifice more actually, and do it with glee. Go live in a $500-a-month apartment in Thailand and burn everything at the altar of your character arc. I literally wish I had just done that at 20, trained Muay Thai and BJJ, and built harder. Big life regrets. Anyways. People (losers) will tell you you’re being crazy and missing out. Stop being money-focused. Stop trying, being so vain. Live a little. They are wrong. Really fucking wrong. So unbelievably wrong that I would literally jump off a bridge if I had to switch lives with them and suffer the consequences of their life of no sacrifice. You are missing zero. You will regret zero. Proudly go psycho monk mode and become as great as you can be. You won’t regret missing getting drunk at the same bar 500 times with people you don’t even talk to at 40. You won’t regret missing the pointless dating. You won’t regret taking risk and failing. You will deeeeeply regret at my age not sacrificing. You will start to see the decade of choices deeply and permanently in your and other men’s—you knows—lives. And you will see this post is the truth. After your twenties, the lifestyle, women, and all that shit you want will figure itself out and just come to you. Hell, it’ll probably come to you in your early 20s and try to distract you because you’re building up so much power. Keep sacrificing. It’s all completely worth it, and you’ll realize it’s actually the most fun part. I work and sacrifice more now than I ever did… because it’s awesome pursuing the best possible potential for yourself personally. Anyways, eat the shit. Skip everything. Picture your perfect character arc and light everything else on fire to get it. And when you are at an age in the future that seems terrifying now, you will actually be enjoying the best times of your life. Move fast, young man. You will be an old man who’s about to become an even older man soon.

Recent redesign explorations for prospects:

As you lay in bed, run through the events of the day And forgive anybody who rubbed you the wrong way Then imagine a pleasant future Let this be the last thing on your mind before you fall asleep Do it consistently and you start waking up energized & w/ more joy in your step

Have a pipeline of leads, combined with HYPER HYPER-personalised outreach, no matter what Don't try to pitch your service, just give em the missing piece in their systems, giving em the value they deserve and then the hunt will become a way to make relationship...