8%..
that's Peter Levels' success rate across more than 100 projects.
Yet most people would love to have his results: millions of $ from his projects.
I think we have a weird relationship with failure.. we spend a lot of time trying to avoid it:
> refining ideas
> polishing features
> looking for the perfect plan
But in reality, you often don't know whether an idea is good until you put it in front of people.
I've launched more than 15 projects myself, and looking back, many of them were bad ideas. The problem is that I couldn't see it at the time.
The only way to realize it was to launch them.
Each project taught me something about distribution, positioning, pricing, or simply what not to build.
That's why I think action beats perfection almost every time.
The faster you expose your ideas to the market, the faster you learn what works, what doesn't, and where you should focus your energy.
Just fail more