Acting President
@athlos, Kayla Green walks through how she,
@alexisohanian, and their team settled on the non-gendered name "ATHLOS".
"I will say this about naming, and as a marketer working in women's sports today.
We're really thinking about how do you build something that isn't gendered?
'Cause you don't have to. 'Cause it should just be sports, not women's sports.
So I think if you were to talk to anybody, like at the
@NWSL or the
@WNBA, I think they would tell you, 'We'd love to drop the W. We'd love to just be the league.'
And so when we were building Athlos, there was always this idea of like, why would you have to create a gendered name?
And I think that's something really exciting about starting something new."