Founder @waterballoonco 🎈| Freelance marketer | Forbes 30 under 65 | Quite happy in Toronto, actually
Joined February 2011
- Tweets 17,408
- Following 4,555
- Followers 4,626
- Likes 17,185
3,861 Photos and videos
Pinned Tweet
3 Oct 2023
It’s been nearly a year since I decided I was going to build the seltzer brand I always wanted to see on shelves.
As I prepare to soft launch this week (!) a few things I’ve learned:
1. Ask stupid Qs
2. Shoot your shot
3. Relationships are everything
4. You’ll never feel ready
6 Nov 2022
I’ve been daydreaming about starting my own DTC brand for years, started writing out a strategy the past couple weeks and it’s starting to feel achievable.
Does anyone who’s been there want to try to talk me out of it? If I do pull the trigger I want to go in with my eyes open.
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In case the tiny type stops you from reading - the Epstein Files contain horrifying sexual assaults on underaged girls as young as 13 by the President and his cronies that span a decade.
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Juliana Casale retweeted
22 Apr 2025
Since it’s been a minute - here’s an update on where we’re at:
- Nearly sold out of our second batch & finalizing a contract w/a much bigger co-man
- In 5 stores across the GTA w/2 more on the way
- Auditioned for Dragons’ Den 🤞
- Fourth flavor & rebrand in the works!
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13 Aug 2024
Just got back to TO after a whirlwind few days in Maine.
The drive was a very loooooong 10 hours with our baby and toddler, but worth it.
Seeing old friends interact with my kids for the first time was so lovely.
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Juliana Casale retweeted
28 Jul 2024
So @attackofthetext sent me a case of @waterballoonco’s soda water.
Finally tried the Mango.
Pretty tasty!
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2 Jul 2024
Big news this week:
I’m now shipping @waterballoonco to the US 🎉
Considering this all started w/a tweet asking if I should launch a seltzer brand, it feels especially cool to announce expansion from Canada-only delivery here.
You can place an order at Balloonwater.com!
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29 Jun 2024
First popup market at @westelm is in the books!
It felt amazing to sample & sell @waterballoonco in such a beautiful environment.
Many thanks to the 109 Atlantic Ave location in Toronto for featuring local businesses ❤️
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25 Jun 2024
This year I’m celebrating #CanadaDay by stuffing an Igloo cooler full of @waterballoonco other tasty regional snacks and giving it away to one lucky Canadian!
You can enter to win here 👇
instagram.com/p/C8o8TYxuvgm/…
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16 May 2024
That feeling when you worked really hard for months on two massive marketing projects, and one rolled out successfully and you have a tiiiiiiny bit of breathing room until the other is about to go live.
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2 May 2024
I wrote a semi-viral post on LinkedIn yesterday admitting I’d made zero sales of @waterballoonco last month.
It got 8K impressions 🤯
It also resulted in sales!
If you’re struggling, take this as a sign to share your story. People want to help.
linkedin.com/posts/julianaca…
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5 Apr 2024
First time in Vancouver & having a blast at the CHFA trade show 🤗
Spent yesterday walking the floor, handing out @waterballoonco; will be helping a founder friend rep her brand today from 12-3.
Stop by the Popoff booth in Incubator Alley to say hi if you’re here!
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31 Jan 2024
This week is the *~unglamorous~* part of being a founder where I pack boxes every night & make sure the shipping labels will make it through customs.
Looking forward to the fun part (people getting/drinking @waterballoonco!)
My test shipment already got a rave review 🥰
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23 Dec 2023
Not gonna lie, this is the best Christmas present ever.
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16 Dec 2023
This afternoon was my first time demo-ing @waterballoonco!
Despite the cold and relocating inside due to a surprise rain shower we had a great time.
It’s been awesome to see non-friends & family enjoying/buying it ❤️
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7 Dec 2023
At this point I need to spend a full day wrangling my inbox into submission
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3 Dec 2023
So surreal seeing people drink my product 🥹
3 Dec 2023
We’ve had a few beta testers try green apple - so far the reviews have ranged from “Mm, that’s good” to “ooOOOh!”
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28 Nov 2023
Just got home from a founder dinner where the Food & Grocery category manager at a key retailer was in attendance.
Luckily I brought samples, and she loved it. I have an invitation to bring more by the head office once I’m done producing all the SKUs.
THIS IS SO COOL YOU GUYS.
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28 Nov 2023
I’ll admit I was tempted to skip tonight, but I rallied even though I was tired, brought the cans and business cards.
So glad I went.
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