As someone who took their channel full variety over 6 years ago (from Destiny) with relative success, Iâm once again encouraging fellow Destiny creators to start making moves. Now. Donât wait until June. Start NOW.
Where to go from here?
1) Find a new genre, game, or niche. This could be a lateral hop to another similar game, or a complete change in interest.
2) Go full variety. This is the harder path to take imo. Hopping between games will constantly divide viewers, outside of your regular diehards.
What to expect?
Expect a huge decrease in all metrics. Itâs just⊠part of the reality of the game. You need to plan for this. You need to know itâs gonna happen. Donât look at it as failing. Itâs a transition. Make adjustments in your own life to accommodate. Focus on what you CAN control and stick to it. Look at it as an investment. Youâre investing and costing resources into your brand now, to build up a different path for the future. Once things stabilize, holes will fill in again. It takes time.
How to do this without shitting your pants?
Be. Confident. Approach it with a leadership mentality. YOU are guiding the path. Donât say things like âMaybe weâll try thisâ or âLetâs see how it goesâ or âWhat do you guys wanna seeâ etc etc. Take control of your content. Be passionate about what youâre doing. And lead the path. Think things like âThis is where Iâm excited to goâ or âYou guys are gonna love thisâ or âIâve been loving this and yâall will tooâ etc etc. Be excited and get your community excited. Energy transfers over.
Anything else?
Find your thing. It may take some time. Each failed video is just a step closer to the next successful one. Image a version of you from the future tells you âHey! Your 124th video/stream is the one that changed your career!â So if your first 50 vids/streams arenât great, youâre just closer to that 124th.
Listen. There is no playbook for streaming and YouTube success. Not everyone is gonna make it. The best thing you can do is try. Things arenât over. Thereâs just a current hurdle. Jump over that shit. But have a plan. Take care of yourself, your family, and anything yours. Life is a challenge. If it wasnât, itâd be boring. I always tell my chat: âIâd rather be busy and stressed, than bored and depressed.â
Cheers, my friends.