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Launch Day ❤️‍🔥 @fittinsider

Here's some more info from the folks at @fittinsider: insider.fitt.co/eternal-perf…

Community is key🔑🙌 Analyzing activity data of 135M users, Strava’s annual trend report highlights the rise of social fitness. Seeking connection & motivation, users are getting fit with friends. From run clubs to group workout and wellness clubs, social fitness is surging 📈

nothing else matters if you don't have your health. that’s why we started @superpower.com and today we’re announcing the launch of our beta membership. we’ve made it easy to test your whole body (100s of labs, microbiome, toxins, & more) view all of your healthcare data in one place for the very first time and access a full time concierge clinician team, starting at only $499. (it's all the things you wish mainstream medicine did but is not able to do) our waitlist has exploded to 100k , and we’re building as fast as we can to meet demand. onboarding new members starting today – DM me if you'd like early access or join the line on our website. welcome to a new era of personal health 🧡

NEWS: Oura acquires Veri Evolving from sleep tracker to holistic health device, the smart ring maker sees metabolic health as the next frontier. — 97% of Oura users want insights on how food impacts health — 13% have worn a continuous glucose monitor — 53% are interested in wearing a CGM Adding Veri's CGM platform, Oura plans to contextualize blood sugar beyond weight loss.

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Supplements still have a lot to prove. 💊 While consumers see them as essential to health, they’re leaning on brands to tell them why. Read the full report ⬇️ buff.ly/3WAOzT6

Cadence, the new hydration brand from @geoheaton and @RossMackay111, just launched in the US. wellworthy.com/cadence-elect…

Oura surpassed 2.5M rings sold. 💍 More than sleep or fitness, its focus on women’s & holistic wellness is fueling growth. Its users are 60/40 female/male. It added a subscription in 2021. Smart rings cost $300-$550 $5.99/mo for app access, with 20% of revenue from subscriptions. Pushing innovation, Oura is the ring leader for now.

Athletic Brewing raised $50M at a $800M valuation 🍻 Approaching unicorn status, its nonalcoholic beer is in high demand. But, the brand wasn't an overnight success. When founder Bill Shufelt started, 100 investors turned him down. Proving them wrong, Athletic now owns 19% of the nonalcoholic beer market. On trend, Athletic’s rise coincides with a cultural shift away from booze — especially among health seekers and younger demographics. As more people abstain, brands like Athletic Brewing will grow into massive businesses – helping reshape our relationship with alcohol.

fellas Man to man homie to homie, whatever Please take care of yourself Read that book. Pick up that weight. Go for a run/walk. Get therapy if you need it. Toughen up. Stay resilient. But also get emotionally aware. Tap into that softer side. Reconnect with friends and family. Find meaning outside of work / trying to navigate the dating pool. Do whatever you need to do but whatever you do take ownership. Please take care of yourself

Sauna and ice bath studios are scaling up 📈 After raising $8M last year, @othership_us is set to open a 7K square foot location in NYC. It integrates breathwork and meditation with a 90-person sauna and cold plunges to deliver “peak experiences” for emotional well-being.

Concept2 dominates indoor rowing. Here’s how the family-owned, US-made company set the gold standard – maintaining its top spot for 40 years.

Thrilled to announce F45's exciting expansion with a new master franchise agreement in South Africa! 🇿🇦 Discover more about this growth initiative here: insider.fitt.co/press-releas…

Nike 🤝 Hyperice The sportswear giant and recovery tech company just dropped two products. 👟 @Nike x @Hyperice Boot: delivering targeted heat and massage to feet and ankles. 🎽 Nike x Hyperice Vest: helping athletes regulate their body temperature with instant heating or cooling. Introducing wearable “pre-covery” gear, the tech aims to elevate high performance.

If you want to better understand the health and wellness space, this is the newsletter for you @fittinsider insider.fitt.co/

Truemed is officially partnered with Eight Sleep! Sleep is medicine, and we are excited to partner with @m_franceschetti and team to unlock HSA/FSA 😴 insider.fitt.co/press-releas…

The future of fitness, food, health, and wellness is taking shape. Here are a few trends we’re tracking at @fittinsider 🏋️ Fitness Systemized strength: Goal-specific weight training targets injury prevention, fitness racing, and healthy aging. Hyper-personal training: Technology won’t replace trainers, it’ll 10x outcomes. Gym-as-clinic: Gyms will offer preventative scans, blood tests, and pharmaceuticals. 🥗 Food Prescription diets: Food as medicine gains traction as an alternative to GLP-1s. Eco-eating: Consumers ditch ultra-processed foods, seed oils, and toxins. Stealth health: Personalized and performance-minded food and bev are tailored to bioindividual needs. 🏥 Healthcare Concierge care: From big-box retailers or specialized providers, on-demand services will spread across income levels. Self-health: FDA approvals, integrations, and healthcare partnerships democratize wearables and at-home diagnostics. Wellness rewards: Insurance companies incentivize healthy lifestyles, offering rebates for improved biomarkers. 🧘 Wellness Immortality elixirs: Metformin, NAD , and biological age tests spur demand for mainstream longevity drugs. Mental fitness: Physical challenges like cold plunges and rucking become tools for self-regulation. Wellhoods: Developers will expand utopic neighborhoods conducive to community and outdoor activities. What did we miss? What health and wellness trends do you think will be most impactful? Let me know ⬇️ 💬