Today, there's a race to enable stablecoins other crypto assets inside of every financial app -- this is the obvious low hanging fruit
What's coming in 2026 and beyond is a race to replace internet-native monetization - like ads, paywalls, and subscriptions - with markets-driven products
You will see tradable markets in the NYT, in Google searches, on X & Instagram, and inside ChatGPT
Crypto will be monetization 2.0, fixing Marc Andreessen's "original sin of the internet" - a $1.5 trillion revenue opportunity
And, my bet is that more often than not, these trad companies will turn to
@solana (and already are!)
Why?
Distribution asset selection onramps
Solana has the most users, the most activity, and the most apps - when crypto is monetization vs infra, you never take any platform risk
With one integration, they can access markets for every asset - stables, RWAs stocks, other cryptocurrencies, memes, precious metals, Pokemon cards, prediction markets, etc.
Lastly, Solana is a global neutral standard - supported by every onramp, neobank, exchange, etc. which means you never worry about how your end user's will bring capital -- it just works