CEO, cc:babs. Former Marketing Executive Unilever, IBM & Paramount. Please note the views expressed here are my own.
Joined March 2007
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Mar 24
My first Substack article. A short white paper on AI for Marketing—what’s changing, what it means for marketers, and how leaders can respond. Enjoy:-)
open.substack.com/pub/ccbabs…
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babs rangaiah retweeted
Jan 30
Most leaders talk about change. Babs Rangaiah lived it.
From Unilever to IBM to Paramount, he didn’t just ride the waves; he created them. Now, as CEO of cc:babs, he’s coaching CMOs & executives through AI, reinvention, & career pivots with purpose.
This All Business conversation is a masterclass in staying relevant when the rules get rewritten. @csuitetv
c-suitenetwork.com/all-busin…
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babs rangaiah retweeted
Jan 1
Holy fuck! Showing ZERO fear of retribution from a vengeance-obsessed TRAITOR who attempted to overturn the 2020 presidential election, usurp the constitution, and overthrow the U.S. government, Jack Smith, with ZERO fucks left to give is what a badass American hero looks like.
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babs rangaiah retweeted
10 Dec 2025
Thank you for everything, Pete 🐻❄️
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2 Nov 2025
if you’re not watching game seven of the World Series right now, you really should put it on. This is a true epic @MLB
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29 Oct 2025
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17 Oct 2025
Interviewed by the brilliant Executive Recruiter, Kristine Shine of Shine Talent, for her Field Notes podcast… we talk leadership, AI, marketing, the future of work, etc… enjoy:-)
linkedin.com/posts/kristines…
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28 Sep 2025
Stunning, devastating and depressing end to the 2025 @Mets season. Uggh!!
sports.yahoo.com/mlb/breakin…?
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18 Aug 2025
Kids broadcasting on @espn2 “kidcast” of the @Mets game that they’re playing in @williamsport the little league world series field. @MLB
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17 Aug 2025
The parents of Nolan Mclean, the kid who made his @MLB debut for the @Mets today were interviewed while he was pitching. Dad try to talk pragmatically but then mom took the mic and said it like it is.. “he’s still my 5 year old boy out there”:-)🙂 #dreamcometrue #baseball #life
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13 Aug 2025
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24 Jul 2025
Man the first south park episode this year is a must watch. Trump is gonna lose it! On comedy central or Max …
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babs rangaiah retweeted
1 Jun 2025
Most 3-run homers in Mets history:
32 — Darryl Strawberry
32 — Dave Kingman
31 — Pete Alonso
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