dvertising has always moved fast. Now the tools are moving faster. At BAIFF, the "Prompt to Brand" panel looks at how AI is entering commercial creativity — from concept and visual development to production pipelines, brand identity, and the speed at which ideas become images. What becomes easier? What becomes cheaper? What becomes stranger? With Dan Stănescu, Andrei Gheorghe, Raul Gheba and Tammy Lovin.

When does an AI-assisted work become filmmaking? Is it the image? The intention? The process? The final decision? At BAIFF, the panel “Are We Filmmaking Yet?” opens a conversation about the future of film, from new production methods and visual languages to authorship, craft, and the works already testing the limits of cinema. With Johnathan Young, Delia Mija, Norbert Fodor, Ioana Mischie and Alex Mihai.

How do you teach filmmaking when the tools change faster than the syllabus? At BAIFF, the panel “The New Syllabus” brings together voices from ethics, education, mixed realities, philosophy, and visual arts to discuss what creators need to learn — and what they may need to unlearn. Because the question is no longer only how to use the tools. It is how to keep thinking clearly while the tools keep changing. With Radu Uszkai, Alexandru Berceanu, Mihaela Constantinescu and Matei Branea. baiff.ro

Cinema has always changed through tools. Sound, color, editing, digital, VFX — every new technology has forced the medium to renegotiate its language. Now AI enters the process. At BAIFF, the panel “Cinema in the Age of AI” opens the conversation with filmmakers, actors, producers, and AI artists on what changes when artificial intelligence becomes part of the creative process. With Dan Chișu, Andi Moisescu, Alex Minculescu “Mincu”, Robi Urs and Victor Toma. baiff.ro #BAIFF #CinemaIsExpanding #CinemaInTheAgeOfAI #AIFilm

Meet Mihaela Constantinescu, AI ethics scholar, philosophy lecturer, and research director. She leads the avataResponsibility project, which explores moral responsibility and agency in relation to individuals, organizations, and LLM-powered avatars. Mihaela is also Executive Director of the Research Centre in Applied Ethics and lecturer at the Faculty of Philosophy, University of Bucharest. As an ERC Ambassador to Romania, she advocates for frontier research and stronger connections between ethics, technology, and society. baiff.ro

Meet Dragoș C. Costache. He is a writer because he writes, which sounds much better than “Scriitor” in Romanian. Scriitor is cringe. Writing in the age of LLMs is also nothing to brag about, but rather something akin to an artisanal basket weaver, a niche, slightly sad occupation for out-of-touch urbanites left behind by progress. He studied PolSci, Sociology, Anthropology and some Media Studies, tries to weave a little bit of everything into his work but most importantly he is widely considered AIs biggest hater. baiff.ro

We’re proud to welcome @banca_transilvania as the presenting partner of BAIFF 2026. BAIFF brings together filmmakers, artists, technologists, critics, educators, and audiences for two days dedicated to AI-integrated cinema and the conversations shaping its future. Thank you for supporting a festival built around curiosity, creativity, and new cultural frontiers. BAIFF · 29–30 May 2026 · @apollo111cinema, Bucharest #BAIFF #CinemaIsExpanding #BancaTransilvania #PresentedByBancaTransilvania

Meet Dragoș Stanca, serial entrepreneur, tech investor, and advocate for ethical technology, with a long-standing focus on digital media. He is the co-founder of Thinkdigital, the founder of @upgrade100, and an investor through Underline VC, with successful exits from companies including Project Agora and Tailwind. Through initiatives such as IQ Digital, Go Global, and Digitalination, he has supported tech education, startup growth, and the digital transformation of public services in Romania. He also founded the Ethical Media Alliance and serves as President of BRAT, continuing a career shaped by media innovation, public-interest journalism, and responsible technology. baiff.ro

Meet Andrei Gheorghe, director, producer, and founder of @diudstagram, a video production studio. With over twenty years of experience in film and advertising, his path has taken him from runner to director, shaping a practice grounded in hands-on production, visual precision, and a strong sense of story. Alongside his commercial work, he also created Taggle, a tool designed to organize and tag visual references. baiff.ro

The BAIFF programme is here. Two days of AI-integrated cinema, sharp conversations, international competition screenings, and the questions already reshaping film, media, advertising, and education. May 29 - Industry Day Panels on cinema in the age of AI, synthetic media, branded creativity, and the future of filmmaking, followed by the first competition screening. May 30 - General Public Day A full day of panels, international AI film screenings, and the BAIFF Awards Gala. BAIFF · 29–30 May 2026 · @apollo111cinema, Bucharest baiff.ro

Meet Irina Raicu, AI artist and founder of the Institute for Applied AI, where she launched the Creative AI Accelerator in partnership with Antena Academy. Working with AI since 2019, her practice explores the ethics and specificity of the medium through cultural projects such as FolkLORA. She has been recognized internationally, from the Tommy Hilfiger AI Fashion Designer Award to features and appearances connected to Forbes, Cannes Lions, Harvard, and CVPR.

What happens to advertising when one person with a phone can produce what used to take a crew of forty and a six-figure budget? At BAIFF, the panel “Prompt to Brand: Marketing & Advertising” looks at how AI is changing commercial production: brands testing risk and reward, studios rethinking pipelines, and creative teams adapting to markets that move faster than traditional workflows. baiff.eventbook.ro

Radu Uszkai, philosopher, ethics researcher, and lecturer in philosophy and business ethics at ASE Bucharest. He is also a researcher at the Research Center in Applied Ethics at the University of Bucharest and a team member of the ERC-funded avataResponsibility project, which explores agency and moral responsibility in emerging AI avatar communities. His work focuses on applied ethics, political philosophy, and the philosophy of pop culture.

Meet Tammy Lovin, multidisciplinary artist and creative director working at the intersection of 3D, CGI/VFX, and AI-driven visual production. With nearly two decades of experience, she runs a creative studio, creating high-impact digital content for global brands including Victoria’s Secret, Pepsi, L’Oréal, Maybelline, Fenty, and CeraVe.

Meet Dan Stănescu, founder and creative director at glitch, where he shapes the studio’s creative output across communication, strategy, and brand identity. He is drawn to projects that reflect the times we live in, from art and design books to illustration, poetry, street photography, and emerging technologies like AI. baiff.ro

Meet Horea Avram, art critic, media theorist, and Associate Professor at Babeș-Bolyai University, Cluj-Napoca. He has contributed to major publications on aesthetics, visual studies, and RO imaginaries, was curator for RO at the Venice Biennale in 1999, and currently serves as President of AICA-Romania. baiff.ro

AI-generated visuals are already in your newsfeed. The harder question is who made & verified them, and what happens when the camera is no longer the only source of the image. We will discuss it in the panel "Source: AI - Media & Journalism" baiff.ro

Meet Alexandru Berceanu, mixed realities director, researcher, and professor at UNATC. His work spans virtual reality, comics, interactive installations, animation, and immersive media, often exploring storytelling as a participatory and healing process. baiff.ro

BAIFF is receiving submissions from across the world - from North & South America, to Europe, Africa, and Asia. A growing map of creators working with #AI in very different ways. We’re extending the open call deadline to May 15. filmfreeway.com/BucharestAIF…

Tickets for BAIFF 2026 are now available on baiff.eventbook.ro/film/bile… You can get full access, day tickets or only pick the panel you are interested in. 29–30 May · @apollo111cinema, Bucharest · baiff.ro #BAIFF #AIFilm #CinemaIsExpanding