President & Founder Caylor Solutions- Husband. Dad. Learner. Thinker. Branding, Marketing, Problem Solver for Education. Apostle's Creed. #highered #marketing
Joined March 2007
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๐๐ฟ๐ฎ๐ฑ๐๐ฎ๐๐ฒ ๐๐๐๐ฑ๐ฒ๐ป๐๐ arenโt looking for viral college content on LinkedIn.
Theyโre evaluating trust, outcomes, and credibility.
Thatโs ๐๐ต๐ ๐ต๐ถ๐ด๐ต๐ฒ๐ฟ ๐ฒ๐ฑ ๐๐ถ๐ป๐ธ๐ฒ๐ฑ๐๐ป ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐บ๐ฎ๐๐๐ฒ๐ฟ๐.
Read ... caylor-solutions.com/higher-โฆ
#HigherEdMarketing
15
Up to ๐ฑ๐ฑ% ๐ผ๐ณ ๐๐๐๐ฑ๐ฒ๐ป๐๐ ๐ฟ๐๐น๐ฒ ๐ผ๐๐ ๐ฐ๐ผ๐น๐น๐ฒ๐ด๐ฒ๐ ๐ฃ๐ฆ๐ง๐ฐ๐ณ๐ฆ ๐ต๐ฉ๐ฆ๐บ ๐ฆ๐ท๐ฆ๐ณ ๐ช๐ฏ๐ฒ๐ถ๐ช๐ณ๐ฆ.
Not because of actual costโ but ๐ฅ๐๐ง๐๐๐๐ซ๐๐ cost.
Thatโs where enrollment is lost.
๐ The $10,000 misconcepti... caylor-solutions.com/higher-โฆ
#HigherEdMarketing
1
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Which would ๐ฝ๐ฟ๐ผ๐๐ฝ๐ฒ๐ฐ๐๐ถ๐๐ฒ ๐๐๐๐ฑ๐ฒ๐ป๐๐ trust more: a polished university ad or a real student showing what campus life actually feels like?
๐๐๐๐ต๐ฒ๐ป๐๐ถ๐ฐ๐ถ๐๐ now shapes fit evaluation.
๐ caylor-solutions.com/peer-geโฆ
#HigherEdMarketing #EnrollmentStrategy
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Jun 9
๐๐ฟ๐ฎ๐ฑ๐๐ฎ๐๐ฒ ๐๐๐๐ฑ๐ฒ๐ป๐๐ arenโt looking for viral college content on LinkedIn.
Theyโre evaluating trust, outcomes, and credibility.
Thatโs ๐๐ต๐ ๐ต๐ถ๐ด๐ต๐ฒ๐ฟ ๐ฒ๐ฑ ๐๐ถ๐ป๐ธ๐ฒ๐ฑ๐๐ป ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐บ๐ฎ๐๐๐ฒ๐ฟ๐.
Read ... caylor-solutions.com/higher-โฆ
#HigherEdMarketing
9
Jun 8
Most colleges blend in because their message isn't clear.
A strong ๐ต๐ถ๐ด๐ต๐ฒ๐ฟ ๐ฒ๐ฑ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ helps you stand out by focusing on what makes you different.
๐ฆ Be a zebra.
caylor-solutions.com/higher-โฆ
#HigherEdMarketing #BrandStrategy
13
Jun 8
Stealth applicants are reshaping enrollment marketing. ๐ฑ๐ฏ% of students now apply without prior interaction, and ๐ป๐ฒ๐ฎ๐ฟ๐น๐ ๐ฎ/๐ฏ expect personalization before inquiry.
Enrollment marketing now starts before the form fill.
caylor-solutions.com/stealthโฆ
#HigherEdMarketing
13
Jun 8
๐๐ฟ๐ฎ๐ฑ๐๐ฎ๐๐ฒ ๐๐๐๐ฑ๐ฒ๐ป๐๐ arenโt looking for viral college content on LinkedIn.
Theyโre evaluating trust, outcomes, and credibility.
Thatโs ๐๐ต๐ ๐ต๐ถ๐ด๐ต๐ฒ๐ฟ ๐ฒ๐ฑ ๐๐ถ๐ป๐ธ๐ฒ๐ฑ๐๐ป ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐บ๐ฎ๐๐๐ฒ๐ฟ๐.
Read ... caylor-solutions.com/higher-โฆ
#HigherEdMarketing
16
Jun 2
Stealth applicants are reshaping enrollment marketing. ๐ฑ๐ฏ% of students now apply without prior interaction, and ๐ป๐ฒ๐ฎ๐ฟ๐น๐ ๐ฎ/๐ฏ expect personalization before inquiry.
Enrollment marketing now starts before the form fill.
caylor-solutions.com/stealthโฆ
#HigherEdMarketing
14
Jun 1
53% of students act before they ever inquire.
That means your funnel starts where you have ๐๐ฒ๐ฟ๐ผ visibility.
We call it the ๐ต๐ถ๐ด๐ต๐ฒ๐ฟ ๐ฒ๐ฑ๐๐ฐ๐ฎ๐๐ถ๐ผ๐ป ๐ฑ๐ฎ๐ฟ๐ธ ๐ณ๐๐ป๐ป๐ฒ๐น - and itโs changing everything.
๐ caylor-solutions.com/higher-โฆ
#HigherEdMarketing
20
Jun 1
Prospective students are asking ChatGPT for program recommendations ๐ช๐ฏ๐ด๐ต๐ฆ๐ข๐ฅ of scrolling Google results.
Thatโs why ๐๐๐ข may become essential for higher ed marketers.
Read on: caylor-solutions.com/aeo-forโฆ
#HigherEdMarketing #AI #AEO #SEO #EnrollmentMarketing
1
2
50
Jun 1
Stealth applicants are reshaping enrollment marketing. ๐ฑ๐ฏ% of students now apply without prior interaction, and ๐ป๐ฒ๐ฎ๐ฟ๐น๐ ๐ฎ/๐ฏ expect personalization before inquiry.
Enrollment marketing now starts before the form fill.
caylor-solutions.com/stealthโฆ
#HigherEdMarketing
24
May 26
Prospective students are asking ChatGPT for program recommendations ๐ช๐ฏ๐ด๐ต๐ฆ๐ข๐ฅ of scrolling Google results.
Thatโs why ๐๐๐ข may become essential for higher ed marketers.
Read on: caylor-solutions.com/aeo-forโฆ
#HigherEdMarketing #AI #AEO #SEO #EnrollmentMarketing
21
May 25
Up to ๐ฑ๐ฑ% ๐ผ๐ณ ๐๐๐๐ฑ๐ฒ๐ป๐๐ ๐ฟ๐๐น๐ฒ ๐ผ๐๐ ๐ฐ๐ผ๐น๐น๐ฒ๐ด๐ฒ๐ ๐ฃ๐ฆ๐ง๐ฐ๐ณ๐ฆ ๐ต๐ฉ๐ฆ๐บ ๐ฆ๐ท๐ฆ๐ณ ๐ช๐ฏ๐ฒ๐ถ๐ช๐ณ๐ฆ.
Not because of actual costโ but ๐ฅ๐๐ง๐๐๐๐ซ๐๐ cost.
Thatโs where enrollment is lost.
๐ The $10,000 misconcepti... caylor-solutions.com/higher-โฆ
#HigherEdMarketing
24
May 25
Prospective students are asking ChatGPT for program recommendations ๐ช๐ฏ๐ด๐ต๐ฆ๐ข๐ฅ of scrolling Google results.
Thatโs why ๐๐๐ข may become essential for higher ed marketers.
Read on: caylor-solutions.com/aeo-forโฆ
#HigherEdMarketing #AI #AEO #SEO #EnrollmentMarketing
29
May 19
Up to ๐ฑ๐ฑ% ๐ผ๐ณ ๐๐๐๐ฑ๐ฒ๐ป๐๐ ๐ฟ๐๐น๐ฒ ๐ผ๐๐ ๐ฐ๐ผ๐น๐น๐ฒ๐ด๐ฒ๐ ๐ฃ๐ฆ๐ง๐ฐ๐ณ๐ฆ ๐ต๐ฉ๐ฆ๐บ ๐ฆ๐ท๐ฆ๐ณ ๐ช๐ฏ๐ฒ๐ถ๐ช๐ณ๐ฆ.
Not because of actual costโ but ๐ฅ๐๐ง๐๐๐๐ซ๐๐ cost.
Thatโs where enrollment is lost.
๐ The $10,000 misconcepti... caylor-solutions.com/higher-โฆ
#HigherEdMarketing
19
May 18
The rules of using Instagram for #HigherEdMarketing have changed.
Students arenโt looking for polished content - theyโre deciding where they belong.
Focus on:
โข Student voice
โข Real conversations
โข Content worth saving
caylor-solutions.com/instagrโฆ
#EnrollmentStrategy
19
May 18
Most colleges blend in because their message isn't clear.
A strong ๐ต๐ถ๐ด๐ต๐ฒ๐ฟ ๐ฒ๐ฑ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ helps you stand out by focusing on what makes you different.
๐ฆ Be a zebra.
caylor-solutions.com/higher-โฆ
#HigherEdMarketing #BrandStrategy
13
May 18
Up to ๐ฑ๐ฑ% ๐ผ๐ณ ๐๐๐๐ฑ๐ฒ๐ป๐๐ ๐ฟ๐๐น๐ฒ ๐ผ๐๐ ๐ฐ๐ผ๐น๐น๐ฒ๐ด๐ฒ๐ ๐ฃ๐ฆ๐ง๐ฐ๐ณ๐ฆ ๐ต๐ฉ๐ฆ๐บ ๐ฆ๐ท๐ฆ๐ณ ๐ช๐ฏ๐ฒ๐ถ๐ช๐ณ๐ฆ.
Not because of actual costโ but ๐ฅ๐๐ง๐๐๐๐ซ๐๐ cost.
Thatโs where enrollment is lost.
๐ The $10,000 misconcepti... caylor-solutions.com/higher-โฆ
#HigherEdMarketing
26
May 14
Higher education marketing alignment = growth.
If academics, enrollment, and marketing arenโt aligned, youโre leaving opportunities on the table.
Hereโs how to break silos and move forward ๐
caylor-solutions.com/higher-โฆ
#HigherEd #Enrollment #Marketing
11
May 12
Most colleges blend in because their message isn't clear.
A strong ๐ต๐ถ๐ด๐ต๐ฒ๐ฟ ๐ฒ๐ฑ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ helps you stand out by focusing on what makes you different.
๐ฆ Be a zebra.
caylor-solutions.com/higher-โฆ
#HigherEdMarketing #BrandStrategy
16