Why mass marketing will not work on Gen Z – it’s all about subcultures

Research from Horizon Media finds mass marketing is unlikely to work for Gen Z, which tends to reject mainstream pop culture and embrace niche cultures -- and these trends are moving faster than ever...

The Incredible, Overlooked Rise of Wine-Based BeatBox RTDs

Certain products catch fire by filling a very specific niche, and matching the desires and preferences of a narrow set of consumers. In other instances, a throw-it-on-the-wall-and-see-if-it-sticks...

For U.S. Wineries, Direct-to-Consumer Sales Remain Essential | SevenFifty Daily

After a boom in online sales amidst pandemic-related restrictions, American wineries continue to invest in the DTC segment with in-person and virtual initiatives…

In the blink of an eye

MIT neuroscientists find the brain can identify images seen for as little as 13 milliseconds.

How to market to ‘Generation Change’, today’s conscious consumers

15 ways your business can leverage social proof in digital marketing

Your business gets a great wine score or a glowing writeup in the local paper. What you do next can make all the difference.Public relations are an important component of any marketing and communic...

Digital wine club Winc files IPO | Fortune

The initial public offering price is currently expected to fall between $14 and $16 per share.

16 successful entrepreneurs share advice they wish they'd been given when starting their companies

No entrepreneur starts their business journey knowing everything, so it helps to have some hints from those who have walked the path before them.

Apple Mail Privacy Protection (MPP) FAQs | Mailchimp

In this article, you'll get answers to common questions about Apple's privacy protection (Apple MPP). Apple MPP impacts your opens and open-related metrics.

Apple doubles down on privacy, further complicating tracking and targeting

Also previewed at the company's WWDC event was a FaceTime upgrade to help it compete in a videoconferencing market accelerated by the pandemic.