Head of Product Strategy at 37signals, makers of Basecamp, HEY, and Fizzy. Writing on product at world.hey.com/bb

Joined November 2006
355 Photos and videos
We spent a year building Basecamp 5, which launched last week. One phrase kept coming back to me throughout: Don't accept the premise. But that may have also been because I was watching Taskmaster 😄 world.hey.com/bb/don-t-accep…
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Quite a week! @Arsenal win the Premier League for the first time in 22 years, @nyknicks reach the finals for the first time in 19 years, and after a week together in Copenhagen, we launched Basecamp 5, the best version in its 22-year history. Take a look: basecamp.com
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I just happen to follow @Arsenal, @Cubs, and @nyknicks, so the last 10 days have been a lot of fun.
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I've yet to come across two words in product development that make me cringe more than "backlog grooming".
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The only logical follow up to the Recordables podcast is... Adorables!
Introducing Adorables — a new podcast from 37signals!
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Working on Basecamp 5 and hit a bug. Deleting one weekly meeting deleted all future ones, too. Or is it? If Fizzy has an entropy feature that cleans up inactive cards automatically, maybe Basecamp should cancel recurring meetings after 3 months to see if anyone misses them. 🙂
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A lovely essay, very much in the spirit of a past project, Uncommon in Common. "I know how this is supposed to end. I'm supposed to tell you to simplify. Audit your subscriptions. Curate your devices. Own less. I'm not going to do that." terrygodier.com/the-last-qui…
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"Coding agents dramatically drop the cost of typing code into the computer, which disrupts so many of our existing personal and organizational intuitions about which trade-offs make sense." We're learning on the fly what the new trade-offs are. simonwillison.net/guides/age…
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This from @davidcrawshaw perfectly captures where things are rapidly heading. "I implemented that entire Stripe product (as it relates to me) by typing three sentences. It solves my problem better than their product." Via @simonw crawshaw.io/blog/eight-more-…
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Great post from @om "This new power should turbocharge our capabilities. And in order for that, it has to live inside the tools we already use. Smaller, focused, embedded." om.co/2026/02/06/how-ai-goes…
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A new episode of Recordables is here! Beyond the technical insight, it's filled with lessons about how to approach massive projects like this and the human side of dealing with risks and unknowns. Highly recommended!
Ever wondered how you move 10 petabytes and billions of files off S3 without a second of downtime? @bitsweat explains: dev.37signals.com/moving-mou… Jeremy is probably the best programmer I know. We often joke about how he knows everything about everything computer-related (and this is pre-AI 😂). You should listen.
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The big surprise in my Albums app 2025 wrap-up is that there were 49 days when I didn't use it. It lets me curate my music library as obsessively as I like and then tell my friends all about it repeatedly. That it's built by a single developer is madness! albumstheapp.com
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31 Dec 2025
I love a line that catches you by surprise, like this one by @FredKatz on the @nyknicks: "This seems to be the new way of the Knicks, a Ratatouille-esque belief that anyone can cook, even that unrefined, inexperienced and once-forgotten second-rounder." nytimes.com/athletic/6931037…
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22 Dec 2025
I wonder how many conversations at work, home, and school these days include someone saying "Well, AI said it was great."
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Brian Bailey retweeted
19 Dec 2025
Jeff, an 18-year veteran at 37signals, and one of the clearest explainers of technical topics I've ever known, sits down and explains the recordables pattern. The recordables pattern has been the single-most important architectural pattern we've used on both Basecamp and HEY. It's a key reason both code bases are still a joy to work on. Deep, practical insights in this one. Interesting for non-technical folks, too.
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19 Dec 2025
Introducing Recordables, a new @37signals video series where we go deep into technical topics. The first episode is on... recordables! Specifically, how we use delegated types in Basecamp and HEY and why the pattern is so powerful. Enjoy! dev.37signals.com/the-rails-…

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17 Dec 2025
We use Shape Up when we build a new product like Fizzy, but it looks quite a bit different than cycle work on an existing product. We call it New Product Mode. Here's how it works: world.hey.com/bb/new-product…
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2 Dec 2025
Fizzy is here! We rethought Kanban from the ground up and made it simple, beautiful, vibrant, and a joy to use. I mean, how many apps include a Golden Ticket? Try it, enjoy it, make progress with it. And if you're the coding kind, it's open source, too. fizzy.do/
INTRODUCING FIZZY Have you noticed that every issue and idea tracking tool you loved slowly morphed into boring, sluggish, corporate bloatware? Trello put on 40 pounds of cruft. Jira started charging by the migraine. Asana tried to become everything to everyone. GitHub Issues slipped into a steady state of decline. The whole category is a 20 car pileup of complexity. Time to route around that mess. Today we’re introducing Fizzy. Kanban as it should be, not as it has been. Fizzy is a fresh take on cards and columns, with a few twists, human-nature inspired defaults, and a vibrant interface that’s the opposite of the bland and boring software the industry has been flinging at you for years. Kanban has been around since the 1940s, and Trello brought it into the mainstream in 2011. Since then, some version of column-based kanban-style organization has found its way into any collaboration tool worth its salt. But most have over salted the dish. What was simple is now complicated. What was clear is now cluttered. What just worked now takes work. Fizzy presses reset, reconsiders what really matters, and presents a refreshing way to kanban that just feels right. It’s friendly, colorful, straightforward, and fast as hell. We still use Basecamp for our big, intensive projects, but lately we’ve been reaching for Fizzy to run the smaller ones. It’s perfect for tracking bugs, issues, and ideas, and it shines for lighter, self-contained workflows like podcasts or video production. We didn’t expect it, but Fizzy’s so good it might even cannibalize Basecamp on the lighter side of project management. We’d be thrilled. How much is it? It’s not much for so much. Everyone gets 1000 cards for free. Beyond that, we’ll host your account for just $20/month for unlimited cards and unlimited users. One price for all and everything. No tiers, no “contact us.” No pricing chart at all — just a price tag, like on a pair of jeans. And here’s a surprise... Fizzy is open source! If you’d prefer not to pay us, or you want to customize Fizzy for your own use, you can run it yourself for free forever. Have a great idea? Submit a PR to contribute to the code base and improve the product for everyone. It’s the best of all worlds. No excuses. Every idea comes back around. It’s time for take two on kanban. Fizzy’s our hat in the ring. Let’s make this platform insanely great, together. Come on in! Visit fizzy.do
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13 Nov 2025
I'd probably wear it. @OpenAI
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