HyperFrames

Keyboards are so 1983. You only need one key—Monokey, the limited edition device that turns your voice into text in Monologue. We're giving away 10, along with a free annual subscription to Monologue.

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Another example of a successful digital experiential gamification: Sprite Shower Challenge Whenever a player scores a basket, his buddy receives 24 seconds of warm water for a shower. A perfect experience for the music festival season in Switzerland.

Customer Psychology 101 of experiential gamification: Need for Autonomy This is a fundamental aspect of human motivation. Games that offer choice and the ability to control one's own actions can significantly boost engagement and satisfaction.

Want to understand your user's perspective in your brand experience? Try this: Player Journey Mapping Visualize the journey a player takes through the game, including their motivations, challenges, and interactions. A powerful tool in creating engaging gamified experiences.

Another style of gamification to use in brand experiences: Exploratory 🔎 This style encourages players to discover new areas, concepts, or features. Curiosity and discovery are key motivators. Example: treasure hunt

This is a perfect example of digital experiential gamification: MultiBall This technology allows to track people and balls in front of an interactive wall. It was first invented as a digital upgrade for squash, but now allows to upgrade all kinds of fun activities.

Digital Experiential Gamification 101: Avatar A digital representation of a player within the game. It would greatly enhance personal connection with your brand experience, if you manage to pull this off at an event.

Another example of a successful digital experiential gamification: Capsule Game for Nescafé Dolce Gusto Player get immersed into the world of Nescafé Dolce Gusto. They start the game by inserting a real capsule. Depending on its color the graphics of the game changes.

Customer Psychology 101 of experiential gamification: Need for Competence The Self-Determination Theory in psychology suggests that humans have an inherent need to feel competent. Therefore provide challenges that are not too easy (boring) nor too hard (frustrating).

Another style of gamification to use in brand experiences: Social 🫂 This style involves social interaction, such as team play, trading, or social networking. It leverages the player's desire for social connection and recognition.

In contrast to a button a switch keeps its state when flipped. Use these elements to change the flow of your brand experience: - Change language - Switch levels - Shut down