Partner at BrightBev and Creator of the Beer Crunchers Substack ๐ฅ๐ฅ๐ฅ๐ฅ Depth and Discussion on Beer and Beyond | BeerAficionado on TikTok/IG
Joined June 2009
- Tweets 7,409
- Following 107
- Followers 4,894
- Likes 6,462
1,474 Photos and videos
Pinned Tweet
28 Nov 2023
Why are so many craft breweries closing all of a sudden? Owners will tell you they haven't recovered from COVID, while jaded fans are blaming style trends that go against tradition, or their own preferences. Hyperbole around โbad beerโ is often cited as well,
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Who deserves the title of most iconic New England-Style IPA sets up a fun debate. Whatโs more interesting to me are the reasons why my personal choice was able to separate from the pack. The reasons lay the foundation for a great flagship beer that any brewery can learn from.
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Nostradouglas ๐ฎ Veliky retweeted
Feb 27
Special LIMITED EDITION Iron City Beer NFL Draft cans hit the market on March 9. A cool collectors item but once they're gone they're gone so you better hurry.
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Feb 25
When โฆ@beercruncherโฉ speaks, I listen.
The takeaway of this episode - โdemand valueโ.
Some good points made all around & looking at the declining on premise craft beer market in a โvalueโ sense sparked some interesting discussion. podcasts.apple.com/us/podcasโฆ
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Craft beer collaborations with bands are back, but with a much stronger playbook than last decade that led to one one being the best selling NEW craft beer in the US in 2025. More on Beer Crunchers today...
beercrunchers.substack.com/pโฆ
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Nostradouglas ๐ฎ Veliky retweeted
20 Dec 2025
I really enjoyed this essay by @beercruncher on what beer you look forward to most every year. It is a fun question, and his essay is great writing.
FWIW my most anticipated beer of the year is the first one on Cubs Opening Day. Means I survived winter. open.substack.com/pub/beercrโฆ
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24 Oct 2025
Why are so many craft breweries closing?
I came up with 12 reasons that, when put in a somewhat chronological/logical order, really make it impressive that we still have ~9,000 ๐
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25 Sep 2025
A 2.9% IPA brand not only made an appearance on Shark Tank last night, but got a deal with 3 sharks. Is mid-strength / small beer going to the moon? ๐
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29 Aug 2025
Most brands market to consumers.
NOCA grew by filming their interactions with retailers.
Turns out, showing the grind is as powerful as showing the product. Be a fly on the wall as I speak with their co-founder about their unique approach to social media ๐
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21 Aug 2025
AI has murdered the word "bold" and rendered it unusable in the context of beer and beverage now, imo.
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10 Jul 2025
Looks like when Sierra Nevada launches their Pilsner late this Summer, it's going to be in 8.4oz (250ml) cans. I believe these will be 8-packs, priced like a 6-pack. So about 5oz less in total, but two additional servings. You in?
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10 Jul 2025
I did a deep dive into 5 reasons why they may be deploying this strategy:
beercrunchers.substack.com/pโฆ
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Nostradouglas ๐ฎ Veliky retweeted
3 Jul 2025
Reality of working/making a career in beverage
You donโt clock in and out of beverage.
You live it. You sip it. You study it.
And if youโre luckyโyou help shape it.
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2 Jul 2025
This guy loves IPAs but thinks Cascade hops have fallen too far out of favor
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2 Jul 2025
New on Beer Crunchers: I dove deep with the founders of Float House in CT, who have outfitted their own brewery to focus specifically on THC Brews. We talked about building out this nascent category that meets at the intersection of Beer, NA, and Hemp, their route to market strategy, and more ๐
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25 Jun 2025
Many have tried low-ABV beer for reasons beyond just archaic state laws, but sometimes timing is just as important as the idea. Was Pabst possibly just a tad too early with Lone Star 24 | 7?
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25 Jun 2025
I played the Devil's Advocate role today on Mid-Strength beer:
beercrunchers.substack.com/pโฆ
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