Just a reminder.

Most people think saving money starts with restriction. Sometimes it just starts with noticing. One small positive outcome changes what feels possible. That’s why tiny wins matter so much with money.

We tend to think big goals require big action. But most of the time, progress starts with one small move. Saving for college feels overwhelming. Finding an extra $100 does not. That’s the power of a micro-action. 💪 It creates momentum, and momentum has a way of spreading. Start there. Then see what happens next. This sketch is from my new book, Your Money: Reimagining Wealth in 101 Simple Sketches. If you’d like copies for your team, clients, or for the attendees of your next event, U.S. orders have a discounted bulk rate here: buff.ly/Wrqn78Q. Use the code YOURMONEY5 for an additional 5% off.

The next smallest action is usually smaller than you think. That’s why it works.

My next Weekly Letter "No… smaller than that." is coming tomorrow May 28. Subscribe to get it and stay in the loop on everything I'm creating. buff.ly/mUtRmm1

Every dollar spent is a tiny vote for what matters to us. That’s true whether we notice it or not. Our spending shapes our values, too.

Every financial decision is a tradeoff.   It's not about right or wrong. Or good or bad.   💥 It's present vs. future.   We don’t always say it that way, but that’s what’s happening.   Once you see it, things get clearer. You stop looking for the perfect answer.   You start asking a better question: 👉 What am I trading away to get this now?   I wrote about this idea in Your Money: Reimagining Wealth in 101 Simple Sketches. If you like my work, I think you'll love this new book. Order a copy from your local bookstore here: buff.ly/pqdwHmh

We talk about goals like they need to be precise, clear, and certain.   But most goals start as a guess.   They are a guess about what will matter. A guess about what the future might look like.   And that’s okay.   👉 You don’t need perfect goals. You need a current guess.   That’s one of the ideas inside my new book, Your Money. If you haven't picked up your copy yet, you can do that here: buff.ly/QwH0YNn

When markets get scary, the instinct is to do something. That instinct is normal. It’s also where most mistakes get made. In those moments, people don’t need a lecture. They don’t need charts or reminders about long-term returns. They need to be heard. They need someone to sit with them for a minute and say, “Yeah, I get it. This feels scary.” Then, once things settle, we can talk about the plan. Real Financial Advisors know that order matters. I recorded two videos about it here: thesocietyofadvice.com/scary…

It’s easy to get pulled in a lot of directions.   …What you should want. …What you should be doing. …Where you should be by now.   Pretty soon, it’s hard to tell what’s yours and what isn’t!   👉 So here’s a simple reminder today: The only goal that matters is yours.   Sounds simple, but it’s not. It takes a little work to even know what that is!   That’s the question behind one of the sketches in my new book, Your Money.   The book is full of better questions that are worth talking through with someone else. If you like my work, I think you'll love the new book. Order it here: buff.ly/Z507RkM

My next Weekly Letter "The only goal that matters" is coming tomorrow on April 30. Subscribe to get it and stay in the loop on everything I'm creating. behaviorgap.com/

💥 Enough is not a number. Clients often ask how they’ll know when they have enough. There’s a version of that answer that lives in a financial plan. You run the numbers, you look at the projections, and someone tells you, “You’re going to be fine.” That’s helpful... But it’s also a little misleading. Because the moment you pick a number, it has a way of moving. I’ve seen it over and over again. One more year and one more dollar. Just a little more. It doesn’t stop. So I’ve come to believe that enough isn’t something money can solve. We’ve given money a job it can’t do. Just like it can’t deliver happiness or self-worth, it can’t tell you when you have enough. 👉 That turns out to be a different kind of work. And here’s the part that surprises people... 💥 The same habits that helped you build wealth, discipline, saving, working hard, can actually make it harder to feel like you’ve arrived. They were exactly what you needed in one phase, but they don’t always serve you in the next. At some point, the work changes. It becomes less about building and more about learning how to use what you’ve already built. That doesn’t happen all at once. In fact, it usually feels uncomfortable at first. So you practice. You start small. ✨ You spend a little in ways that feel meaningful. You take the trip. You buy the gift. You create experiences with people you care about. It sounds simple, but it’s not easy. Because in the end, this isn’t really a financial problem. It’s learning how to recognize when you already have enough 💪

Financial planning isn’t a one-time event. It’s a lifelong process.   And it keeps coming back to three questions: …Where are you today? …Where do you want to go? …How will you get there?   My new book, Your Money, is just a collection of ways to sit with these three questions a little longer.   If my work has been useful to you, tell three people about it.   You don’t need to explain it.   “This made me think of you,” and the link to the book is enough → buff.ly/AQTgu6L   Over the last couple of decades, that’s how my work has spread. One person helping another person take the next step.   Thank you for being part of it.

Most people don’t believe you exist. They think financial advice is about products and sales. ...But I know better! A Real Financial Professional is someone I’d trust with my closest friends and family. I wrote a Manifesto for us. 👉 Get the Manifesto (it's free) here... thesocietyofadvice.com/manif…

Most of what you’re worried about right now… you can’t control. Years ago, I drew a simple sketch with two circles. Things you can control. Things that matter. 🎯 The overlap is where your attention belongs. When your circle of concern gets bigger than your circle of control, you feel it. So I come back to a simple question: 💪 Does it matter… and can I do anything about it?

It’s been about six months since my latest book, Your Money, came out. buff.ly/AQTgu6L   I’ve been thinking about what success looks like. For me, it’s not sales or rankings. 💥 It’s conversations.   I’ve heard from readers using the book in ways I never would have imagined.   …Friends picking a sketch and talking about it over dinner. …One reader uses it each morning. …Another is going through it with their kid, one sketch a week.   That was the whole point. You don’t have to read it front to back. You don’t need a plan. One sketch is enough.   The one in this post is a good place to start.   👉 It's just one word: Why.   Most of us skip "why" and go straight to "what" and "how," but "why" is the part that gives everything else meaning.   Try this: 1- Pick one sketch. If you don’t have the book, use the one in this post. If you have a copy of Your Money, open it anywhere and start there. 2- Use that sketch to start one conversation about money. 3- Then listen.   And if you’re up for it, email me at hello@behaviorgap.com and tell me what happened. I read every message.

A budget isn’t about restriction. It’s about noticing. What did you just spend money on… and did it feel like a good trade? This idea is from my new book, Your Money.   Pick up a single copy here: buff.ly/jdrn2AX   Or if you’re ordering copies for a team, firm, or event, you can get an additional 5% off bulk orders (U.S. shipping only) with the code ADVISOR5 here: buff.ly/gBHEWQ1

Most financial advisors think better advice comes from better answers. It doesn’t. It comes from asking better questions. 👉 And that’s what The Manifesto is about. It’s my reminder to Real Financial Advisors that this work isn’t about products or predictions. It’s about helping people align their use of capital with what actually matters to them. A few ideas you’ll find inside: • Start with why before you ever talk about money • Goals are guesses. The work is helping people move anyway • The plan matters, but the real value is in the course corrections • You’re not selling a product. You’re guiding someone through uncertainty • The work is not the spreadsheet. It’s the life that happens because of it 💪 If you’ve ever felt like there’s something deeper to this work… Guess what... There is! You can grab a free digital copy of The Manifesto here: thesocietyofadvice.com/manif…

A Real Financial Advisor's value often lives in one thing… 👉 Creating a little space between what happens and what a client does next. That space changes everything. But it’s small and easy to miss. And yes, it’s hard. That’s the work, and that’s why we practice. I wrote about this in my new book, Your Money. If you haven't picked it up yet, you can order a copy from your local bookstore here: buff.ly/NCjbRlo

What matters and what you can control. The work is in the overlap. This is sketch 22 in my new book, Your Money: Reimagining Wealth in 101 Simple Sketches. If you like this sketch, I think you'll love the entire book. buff.ly/pVEGGDC

A lot of financial stress comes from trying to evaluate every opportunity that shows up. A simple plan filters most of them out. Mine fits on one card: 💪 Time with my family, mainly outside, and serving in my community. When something new appears, I ask one question: Will this get me closer to what matters most? This idea appears as sketch #21 in my new book, Your Money: Reimagining Wealth in 101 Simple Sketches. If you haven't yet, you can pick up your copy here: buff.ly/3kiffEo Something to sit with today... If you wrote your One-Page Financial Plan, what would it say? 💥