Irrational Agency is a team of behavioral researchers uncovering personal narratives that drive non-conscious buying behaviors to enhance CX and increase brand
Joined March 2012
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Story is not “fluff” — it’s a decision-making system. Find out how agencies and brands are using narrative to get true future insight hubs.ly/Q045r40b0
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Most segmentations tell you who your customers are. Fewer explain what will actually move them.
Join our 2 July webinar to learn how narrative segmentation reveals the stories, triggers and barriers behind customer choice.
Register: hubs.ly/Q04khf_F0
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When Phizz needed to sharpen its positioning in a fast-growing category, we helped uncover the consumer narratives driving choice — from first encounter to brand adoption.
Dive into the case study: hubs.ly/Q04khwRC0
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Customer loyalty is harder to earn than ever.
Our new guide explores the psychology behind loyalty schemes, and how behavioural science can help brands build stronger connections beyond discounts.
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Only a quarter of businesses think their current segmentations are effective. So what makes a segmentation useful, actionable and built for growth?
Join us on 2nd July to discover how to make your next segmentation win hearts, minds, and business growth.
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Are pharmacists an underused driver of OTC brand growth? This blog explores how pharmacists appear as a trusted voice in consumer decision-making, and why brands should pay closer attention.
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Why do so many launches still fail, even after research? Because people often overclaim intent and future willingness to buy. Behavioural testing creates a more realistic picture of launch potential
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From status quo bias to the importance of reassurance, OTC switches are shaped by far more than product availability. This blog explores the role of behavioural science in understanding real consumer response.
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When a brand is built around an intangible idea, traditional research can fall short. How can you uncover the deeper stories and meanings that make concepts resonate with people today?
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In OTC, “fast / strong / trusted” isn’t a checklist — it’s a story. Here’s how claims combine into narrative threads that shape value, trust, and choice.
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If customers aren’t completing the buying journey, the real barrier may not be the one they can articulate. Behavioural science can help uncover what’s really getting in the way.
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If you’re planning OTC comms/pack this year, the webinar is a valuable lens for understanding what your brand means in consumers’ minds and how pack claims create narrative.
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How OTC consumers stitch “fast / strong / trusted / gentle” into narratives that shape confidence, value and choice.
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Customer loyalty is getting more fragmented. If you only measure what people say, you may miss what’s actually driving defection. Behavioural science can help you get closer to the truth
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Want better research outcomes? Start with a better brief. Five practical ways to turn stakeholder questions into a behavioural research brief. hubs.ly/Q045r2J00
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Struggling to get research commissioned? Here are the common stakeholder blockers and behavioural ways to overcome them. hubs.ly/Q045r2gG0
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Getting insight used is a behavioural challenge. Our webinar recording is packed with practical ways to “sell” insights internally. hubs.ly/Q045r0FR0
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When the future won’t look like the past, research needs new tools. Here’s a behavioural approach to crisis scenario research. hubs.ly/Q045r7xn0
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Consumers can’t reliably predict their future behaviour with tick-box answers. But narrative research can get you closer to how decisions are actually made, read more about it here hubs.ly/Q045r6J40
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Want better survey prediction without rewriting everything? Here are practical behavioural tweaks that make a measurable difference. hubs.ly/Q045r0FG0
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