When I travel, I have two modes:
Sneak in and out of a city, without telling anyone there I’m there.
Spend weeks in advance coordinating every breakfast/lunch/dinner/coffee slot.
If you find yourself seeking the latter, there’s the concept of a Fly In List.
It’s a simple yet powerful concept, which I explore in this week’s newsletter:
What do you do to fill your social calendar when you’re on the road?
Over the past decade, I’ve picked up on a common pattern.
I call it the rollercoaster.
Because of your hard work, mixed in with seasonality and a magic sprinkle of luck, your business takes off.
Referrers forget you, previous clients move on, and you’re left scrambling. I’ve seen this all too often.
How do YOU overcome it?
In this week’s newsletter, I share a simple mental trick that’s worked for me.
Have you ever frozen because you completely forgot the names of your friends' kids?
This came up twice over the past week.
If it's a friend, yikes.
If it's a client, that's a problem too.
When two people bring up the same issue a couple days apart, maybe the universe is telling me what to write about this week. Link to this week's banger is below!
The Expensive Clothes Rack Syndrome: Why Tools Aren't Enough
Ever turned your high-tech treadmill (or, let’s face it, Peloton) into an expensive clothes rack? 🏃♂️👕 You're not alone. The issue isn't the tool; it's the absence of a system.
Ever been caught in the headlights of a question you didn't want to answer?
I live for those moments.
Here it goes.
Who have you been avoiding talking to?
Let’s talk about that in this week’s newsletter. Link below.
So… who is it? And why?