Founder & CEO @GetHeyStream and @HeySummit. Formerly @missinglettr (acquired). Wine, coffee and tea experimenter.
Joined November 2008
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A webinar registration is not a lead by itself.
The useful context is who watched, what they clicked, what they asked, and whether replay changed the follow-up.
I wrote about that workflow here: heystream.com/blog/best-webi…
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Jun 15
The useful question in webinar platform comparisons is not "which tool has the most features?"
It is "what job does this webinar need to do after people register, watch, replay, click, or ask a question?"
I wrote about GoToWebinar alternatives through that lens:
heystream.com/blog/gotowebin…
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Jun 12
Webinar automation is not a yes/no decision.
Automate the stable stuff.
Keep sessions live when you need questions, objections, and trust.
For B2B teams, recurring webinars are often where the learning happens.
heystream.com/blog/automated…
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Jun 11
Most webinar plans say “intro, slides, Q&A.”
The useful run of show says who owns the handoff, when the CTA appears, what the producer switches, and what follow-up context should survive the live session.
Wrote the B2B version:
heystream.com/blog/webinar-r…
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Jun 10
CRM integrations are mostly a filtering problem.
After a webinar, do not sync every signal into HubSpot. Sync the fields that change follow-up, keep richer context in the webinar tool, and use webhooks for custom paths.
heystream.com/blog/hubspot-w…
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Jun 9
When comparing webinar platforms, I’d start with the operating rhythm, not the longest feature list.
Enterprise event program? ON24/Cvent may fit.
Recurring B2B webinars with CTAs, replay, audience signals, and follow-up? Different question.
heystream.com/blog/on24-alte…
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Jun 9
Webinar follow-up gets generic right when it has the most context.
Attended live, missed it, replay viewer, CTA clicker, Q&A participant. Those should not all get the same replay email.
I put the template set here:
heystream.com/blog/webinar-f…
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Jun 5
Webinar data is easy to overread.
Someone attending, clicking a CTA, or watching a replay can be useful context. But none of those signals proves buyer intent on its own.
The better handoff is fit behavior recency context.
heystream.com/blog/webinar-e…
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Jun 5
Webinar ROI reporting often stops at registrations and attendance.
The harder question: did it create useful next steps?
So we built a small free scorecard for HeyStream.
No fake benchmarks. Just a practical diagnostic.
heystream.com/tools/webinar-…
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Jun 4
Most product demo webinars try to show too much.
The better question: what buying question should this session answer?
Once that is clear, the demo story, CTA, replay, and follow-up get sharper.
Checklist:
heystream.com/blog/product-d…
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Jun 3
I had to soften this article before publishing it.
"Generate pipeline" sounds good in a launch-livestream title, but it overclaims unless you can prove the downstream path.
Better question: did the launch create clearer next steps and better follow-up signals?
heystream.com/blog/b2b-produ…
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Jun 2
Broad webinar topics make promotion easier.
They can also make follow-up fuzzier.
A focused topic is not magic. It gives you a cleaner read on why someone showed up, what they clicked, and what follow-up makes sense.
heystream.com/blog/niche-web…
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Jun 2
Started scoping a webinar ROI scorecard for HeyStream today, and I had to push back on the idea of making it “embarrassingly simple”.
I like small.
I do not like rough.
The better constraint is: shrink the scope until the thing can still feel properly made.
Fast should mean focused, not sloppy.
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Jun 1
Webinar registrations are a bad comfort metric.
The better question is where people stopped moving: before attendance, during the session, at the CTA, replay, or follow-up.
That tells you what to fix next.
heystream.com/blog/webinar-r…
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May 30
Cold email tooling is messier than I expected.
A lot of tools look like they cover the whole job, then fall down on one part.
For HeyStream, we’ve split it: Origami for prospecting, Attio as CRM, SalesForge for sending.
Less tidy, but harder to create a sloppy recipient experience.
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May 30
A CRM full of webinar data is not automatically useful.
The useful question is which signals change the next action: attended, no-show, CTA click, replay view, product question.
That is the line I care about.
heystream.com/blog/webinar-c…
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May 29
2/ The leverage is not just showing up live on a schedule.
It is building a repeatable path around the session:
registration -> live attention -> CTA -> replay -> follow-up
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May 29
6/ That is the difference between a recurring event and a recurring growth motion.
One repeats the calendar invite.
The other repeats and improves the whole path from audience attention to action.
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May 29
7/ This is the recurring webinar workflow we are building around at HeyStream:
heystream.com/solutions/recu…
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