Berlin Growth Advisory (BGA) is a boutique consultancy specializing in off-the-pitch transformation for football clubs, investors, and sports industry.
Joined February 2025
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We're partnering with Yuki Sueyoshi, founder of Oddbeatz, an AI-first animation & character studio based in Tokyo 🇯🇵🤝🇩🇪
Over 6 months, Yuki built a non-verbal character IP that hit 200K followers and 200M views.
That's the power of character-led storytelling.
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A company that cannot afford its moat cannot defend it.
That is the DAZN story in one sentence.
In our latest deep dive, we analyzed DAZN through the 7 Powers framework to understand whether its dominant position in sports streaming is actually durable.
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We calculated something most coverage only hints at:
How many Italian subscribers DAZN needs just to cover its €700m annual Serie A rights bill.
Not including technology, production, & marketing.
Just the rights. Current subscriber levels remain below that threshold.
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Our conclusion:
• Defensible over 1–3 years
• Conditional over 3–5 years
• Fragile over 5–10 years
One date matters more than any other:
The Serie A rights renewal in 2029.
The future of DAZN may be decided there.
Enjoy the read here :) tinyurl.com/bdz468cd
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We're partnering with Yuki Sueyoshi, founder of Oddbeatz, an AI-first animation & character studio based in Tokyo 🇯🇵🤝🇩🇪
Over 6 months, Yuki built a non-verbal character IP that hit 200K followers and 200M views.
That's the power of character-led storytelling.
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For clubs & sponsors, this opens up real commercial potential too:
→ New IP that extends the brand
→ Fresh sponsor activation formats
→ Scalable storytelling that travels across cultures & geographies, not just to local fans
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We brings football strategy & commercialisation.
Oddbeatz brings character creation, animation & proven audience growth.
If you're a club, league, academy or sponsor curious about what's possible, let's talk.
📩 partnerships@berlingrowthadvisory.com
🔗 oddbeatz.com
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A club's algorithm rated a 19 yearold midfielder as 'low ceiling, declining trajectory, release recommended.'
The recruitment director disagreed. He'd watched this player twice a week for three seasons.
He was overruled. The model had been right 14 times in the last 16 cases.
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The player was released. He now plays in the sixth tier.
What's inside the system that made that call?
The cameras, GPS vests, tactical compliance scores.
The black box models nobody can explain
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And the one thing billions of data points still cannot find.
Full deep-dive on Substack 👇
tinyurl.com/yfhdxpvp
#FootballAnalytics #AIinSports #Football
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Berlin Growth Advisory retweeted
May 5
Google earns €1M in profit every ~4 minutes.
Real Madrid earns €1M in revenue every ~7 hours.
Not the same metric. That's the point.
In an AI economy, scarcity compounds. You can't automate a Champions League night at the Bernabéu.
Full breakdown coming.
#Football #Finance
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Berlin Growth Advisory retweeted
May 4
Doug King told his kids he’d bought @Coventry_City on WhatsApp.
Five minutes before the announcement.
He cleared the debt, restored the club’s name, and found the manager working out of a broom cupboard.
Full story below 🔻
tinyurl.com/429sf3zn
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Berlin Growth Advisory retweeted
Apr 11
Really glad to have been able to speak to Ami from SportsFirst about how rights holders now carry the most leverage, because they own the fan relationship and the data that comes with it.
Full conversation here: shorturl.at/CaBih
#SportsBiz #SportsTech #FootballBusiness
Who’s really driving growth in sports?
Ibrahim Musa, Founder & MD at @berlingrowthad Advisory, breaks down how institutions, investors & rights holders shape the game.
🎙️ Watch here: youtube.com/watch?v=s863CLj1…
#SportsTech #SportsBusiness
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Berlin Growth Advisory retweeted
Apr 8
Happy to share that I’ll be joining the upcoming SportsFirst Podcast as a guest speaker.
Looking forward to sharing my perspectives on Who Really Drives Growth in Sport?
Stay tuned!
#Sports #SportsBusiness #SportsInnovation
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Berlin Growth Advisory retweeted
Mar 26
An English scout is driving down a road that shouldn’t be called a road…
to a pitch that shouldn’t be called a pitch.
His name: Tom Vernon.
His job: find talent for Manchester United.
But he starts seeing something bigger 🧵👇
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Berlin Growth Advisory retweeted
Mar 21
Always encouraging getting good feedback from our recent deep dive on AI in football recruitment.
Read the full piece here:
substack.com/home/post/p-189…
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Berlin Growth Advisory retweeted
Mar 12
One of the most courageous people I’ve come across is Salma (@salmashhour23).
She has consistently stood up for those without a voice.
Now she needs our support.
If you can, please take a moment to support and share:
tinyurl.com/mpkbcpmr
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