I posted some thoughts on the impact of this recent
#WPDrama on related businesses in my private Profitable Project Plan group, and after several requests for it to be public, I’m sharing it here too!
Ignore the gross fear mongering and clickbait touting the end of WordPress, the downfall fall of WordPress, and the advice that you should think about a different solution.
Yes, this is wild to watch play out. Yes, it's more drama than pretty much any past incident has created. Yes, it makes you question building your entire livelihood on the back of WordPress... It's like watching a train wreck— you can't look away because there are constantly new shocking and gruesome actions and discoveries.
But... WordPress isn't going anywhere.
Are a lot of people talking big about leaving WordPress? Yes. Will they actually do it? Maybe some. Are people going to diversify a bit more? Likely yes.
Most people "in the community" forget that the WordPress community of active folks who care deeply about the platform is a TINY little fraction of those who build with, make living with, and use WordPress.
People moving on from WordPress is normal.
Everything has a lifecycle. This has happened before (just not to this degree) and it will happen again.
The majority of the folks who were all in on WordPress 2009-2019 — a huge number of the folks "in the community" during the growth heyday of WordPress have dialed back contributions, stopped contributing, or moved on — many out of WordPress altogether.
They got burned out.
They got bored.
They craved a change.
They wanted a new challenge.
They got sick of drama they experienced.
They wanted flexibility.
They changed careers and took jobs.
They wanted to try new tech and new tools.
They wanted to match clients with the right platform not the only platform they know. (You know, the whole "when you only have a hammer, everything is a nail" thing)
And they wanted to make more money without having to fight so hard for it and compete with the "everything should be free or cheap" mindset of WordPress.
And do you know what happened?
You likely didn't even notice.
New people stepped in.
New people stepped up.
Everything kept going.
We can see that already happening in this current debacle... for every community member pissed, panicked, and freaking out, there are people who haven't been entrenched in WordPress who are rallying behind Matt and ready to step in and get involved.
In a conversation about the A11y team losing access, Matt asked for suggestions for new team leads. What happened? New folks tossed their hats in the ring.
So will all this hubub affect WordPress? Sure. It may see a temporary dip or a slow down of growth. And those serving BIG clients are already seeing deals fall through.
Clients questioning the stability of WordPress as a platform and questioning whether they should trust WordPress to support their digital worlds has already started in the enterprise space — and that makes sense!
There is FAR MORE at stake when building digital platforms to support global brands and millions of dollars of revenue. There is far more at stake when the contract to build your website is $300K to $1M
And yes, AEM and Sitecore reps are likely frothing at the mouths. This is amazing for them. You better bet every time they pitch to an enterprise client and go against someone pitching WordPress, they'll use screenshots from this mess to make their platforms look better. In fact, they're already doing it.
In the SMB space, we're less likely to see that happening. There is less at stake and small businesses are too busy to pay attention to WordPress drama.
Overall, WordPress will keep going and new people will show up to keep it going. And many WordPress users will barely even notice this or register it as mattering to them.
And all the companies that keep WordPress going — they're not going to suddenly lay everyone off and disappear. If anything they're going to double down on making sure they're stable, dependable, and drama-free to keep and protect their customer base.
Also, many of the companies that use WP in their names are already talking quietly behind the scenes about rebranding to avoid trademark issues — a normal thing companies do. And those companies selling plugins or software that directly competes with an Automattic product or could be seen as "taking money out of Automattic’s pocket" are already making contingency plans and making moves you can't see. They’re nervous and that’s to be expected.
Pay attention and you'll see that many long-time community members and big players are quiet.
You don't see a lot of big names in the product and agency spaces — and those responsible for other people's jobs — making waves and getting involved in this drama. Especially those of us who have been around a long time.
Don't get me wrong...
They're watching. They have opinions. They're following everything. They're having meetings (externally and with each other and even with Matt and WPE leadership).
They're carving out more time for themselves and/or their teams to invest in learning other platforms and tools to diversify... NOT to abandon WordPress. And for many of these folks, diversifying has been something they've wanted to do or been planning to do for a long time, it just wasn't a huge priority and kept getting put on the backburner. They didn't suddenly decide now is the time to diversify. This mess just made it a higher priority.
They're making moves quietly — moves to protect what they have built, protect their customers, protect their clients, and protect the jobs of those on their teams.
Mostly, they're avoiding the distraction of drama, reassuring clients this really has nothing to do with them, and putting their heads down and continuing to do good work because this too shall pass.
My advice to you:
Don't panic. Don't freak out. Don't lose sleep over this. The WordPress sky is not falling.
Instead, watch, pay attention, and stay aware. Be vigilant. Be the voice of reason for your clients.
If you sell WordPress services, reassure your clients this likely won't impact them at all but if there is even the slightest chance it will, you'll deal with it before it ever becomes an issue — that's the benefit of partnering with you.
Also, consider diversifying the platforms and tools you use — not just because of this but because it's smart business. Times have changed. Technology has changed. It has advanced. No one using WordPress can stick their head in the sand and ignore WordPress competitors.
WordPress used to be seen as the best platform and the only one MANY people would recommend. But again, times have changed. Other platforms have caught up. In some cases other platforms are easier for clients to use and get the job done in less time, with less effort, and for less money.
Never in my life did I think I'd recommend Wix or Weebly to anyone ever — even people I don't like — but here we are.
So, keep doing good work and keep serving your clients well. Everything will be okay.