Probably the most interesting thing I've read in months. Have been thinking a lot about novel ways to tokenize / trade attention lately, and I think this blog does a great job of describing one potential implementation in âattention perpsâ
Which might sound stupid or infeasible at first glance, but there also were (and still are) a lot of issues to point out with prediction markets before they saw $10b valuations and parabolic volume growth. So maybe proper attention markets are at least worth thinking about
Creating an "attention oracle" obviously comes with a lot of challenges, but I think that it could/should end up being a worthwhile product. Largely because, in a world where the abundance of information is only growing faster, attention will remain a scarce and valuable asset
But why attempt to quantify and financialize it? Because demand is there and existing solutions have holes:
- Indirect speculation on attention is growing. Meme stocks, trend coins like moodeng and chillguy, certain prediction markets, friendtech/time.fun, memecoin "deadfolios" of currently-dead-but-maybe-not-later things like macrohard / JFK files / roaringkitty, etc.
- But these all have issues. Meme stocks arenât pure attention, and memecoins arenât great at truly pricing attention are plagued with other problems like constant start prices, bundlers, a relatively small userbase, and ever-changing fractured liquidity (chains, launchpads, vamps, etc)
- Basically all of those issues would be solved by proper attention oracles perps (see image below)
These wouldn't only unlock a new thing to trade (though that's certainly a draw, and finding edge in these markets would be fun), they'd also come with other advantages:
- Ability to better quantify the memetic value (which is largely, though not fully, attention-driven) of assets where it plays a large role in valuation
- Better human-facing products like tldr news feeds, content ranking systems, adaptive user interfaces, other things I haven't thought of
- Improved "agent infrastructure"
^ On that last point: in a world of overly-abundant information, machines (like agents) need ways to identify what matters - especially as the # of them and the scope of their work grow. Attention oracles and markets could help agents decide what to consider in internal decisions or surface to users. These could become notable âinfrastructureâ to autonomous agents, giving them richer context that is currently hard to get across / quantify. This is somewhat speculative but imo worth considering
All that said, the challenges in actually implementing attention oracles and markets are obviously steep. Some notable ones (out of the *many* present) that I see:
- What input data to use (the article proposes prediction markets, which I very much agree with, but they're probably not the only input)
- Transparently defining that input data while remaining robust against tampering. The entity that runs the oracle would likely need to be centralized and nimble to start
- Potential licensing and IP-related issues
- Limited scope. Even if starting markets were focused on celebrities, media, etc, thereâs still a massive long tail of things that people would probably like to position in but would still (for now) only be able to get small exposure through markets like memecoins. Maybe this can be solved later, or maybe longer tail markets just arenât a fit
Overall, although "attention perps" may start out niche, gimmicky, and at least somewhat manipulatable, I think they could end up becoming much more than toys over time. Or they could end up never being robust enough to scale, who knows
Creating novel liquid markets is probably the trend I'm interested in most right now. If there's any existing projects out there working on this, I'd love to talk to them
(Final shoutout to multicoin for mentioning HIP-3 as a potential way to implement this. Hyperliquid)
1/ at mcc, we've long been thinking financializing attention
i write about Attention Oracles, an oracle construction that enables Attention Perps - novel instruments for traders to long/short the attention of arbitrary cultural fixtures
multicoin.capital/2025/10/23âŚ