The first sale tells you if the marketing worked, but the second one tells you if the product did. Just got out of our numbers meeting for Tree Secrets... our premium Ayurvedic body care range... and 7 in 10 are coming back for seconds. If you haven't yet, give it a go on @bigbasket_com. Statistically speaking... you'll be back. 😁 #bigbasket #privatelabels

Most people couldn't tell you what this is. For just a few weeks, the almond is a completely different being than what we know. It's eaten whole like a fruit and has a jelly-like centre when you bite through. It keeps that state so briefly, that our farmers pick at dawn and we bring it down the same day... keeping it under 24 hours from tree to table. Around here, we've started calling June hara badam month… because by the first week there's a pack of them on every desk. So if you've only ever known the brown badam... this is the time to try what you can't for the rest of the year. Catch them on @bigbasket_com 💚 #bigbasket #farmtofork

We took the more contrarian route with BB organics by pricing it far more accessibly than people expected from the segment. And it's become the range we're most proud of in our private labels. The model is such that it starts helping everyone involved a little more meaningfully when it achieves scale... the farmer gets stronger demand and more predictable offtake, the land once converted starts building back its health over time, and organic stops being a choice people weigh. At its heart, it's simply farming that works more closely with nature. Ideally, that shouldn't feel aspirational forever. 🌱 @bigbasket_com

Riddle time! 🥛👇 I’m in your chai, I’m in your coffee, I’m in your kheer, I help nourish you every day, And I’ve been quietly holding the kitchen together all along. What am I? 🤔 Drop your answer below! . . . #WorldMilkDay #bigbasket

Manifested it! Ee sala nu cup namde! Jai ho RCB! 🏆🏏 @RCBTweets #rcb

Bengaluru's shopping carts and trophy cabinet got fuller today! 🏆 Congratulations RCB on an unforgettable victory. The boys have done it too! 🏏 Ee Sala-nu Cup Namdu♥️ #RCB #Bengaluru #Winners

Of all the things to call a fruit... "Langra" feels particularly unfair given the anatomical limitations involved. Interesting parallel... it's one of the rare varieties which remains green throughout. Quite easy to miss if you don't look carefully beyond the colour to figure out ripeness. Now this could very well be Langra's way of holding a grudge. Luckily, our sourcing team doesn't judge a mango by its colour... or its inability to walk. Handpicked from Saharanpur... peak Langra season on @bigbasket_com. 🥭

Eid Hosting Tip: Smile, greet… and let bigbasket handle the rest.🌙 #bigbasket #eid

Whether it’s the innings break or the last over 🏏 snacks shouldn’t run out 🍿 bigbasket makes sure they don’t. 😌 #bigbasket #rcb #cricket

Tea first… Everything else later. ☕ bigbasket makes sure you never run out of your favourite essentials. 💚 #bigbasket #tea #chai

Frozen food has always had a slightly difficult reputation in India. Convenient, yes... but rarely something people speak about with affection. Which is why, while building Precia, we got the one person who India holds personally responsible for its culinary standards... @SanjeevKapoor. He only cared about getting one answer right. And it’s been heartening to see how warmly people have responded to it. If you've been on the fence about frozen, consider this your nudge. Surely worth your freezer space... find Precia on @bigbasket_com 💚

Nobody: Absolutely nobody: bigbasket users at 1PM: *adds 98 Melody toffees to cart for diplomatic reasons* #bigbasket #melody

“Sharing is caring.” Not when it comes to mangoes 🥭 Order a wide variety of fresho mangoes on bigbasket — we respect boundaries. #bigbasket #mangoseason

When Kohli starts settling on the pitch 🏏… you don’t move. Not even for essentials. bigbasket’s got you covered 🛒🛍️ #bigbasket #cricket #snacks #sunday

Hydration, but make it a treat 😋 After all, bigbasket delivers tender coconut to your doorstep 🥥 #bigbasket #summer #coconut

My sourcing team has a way of slipping the most extraordinary nuggets into the most ordinary conversations... this one being the latest. Lore has it that sometime in the 18th century, farmers near Malihabad left a pile of mangoes to rot over a tax dispute. From that pile sprouted a seedling... that came to be known as the mother Dasheri tree. The Nawab of Lucknow loved it so much that he posted guards around it day and night, and had every seed drilled so it couldn't be replanted elsewhere. If you ask the locals, you'll hear many colourful theories on how it finally escaped & spread across the North. To the fruit that survived everything... including a Nawab. Get your fill of Dasheri on @bigbasket_com, straight from Malihabad. 🥭