This is INSANE, Anthropic ran its marketing with basically one person.
Austin lau, a non-technical growth lead, was running paid search, paid social, email, and seo solo.
Hereโs the workflow:
> export ad CSVs into Claude Code
> AI flags underperforming ads
> agents generate new headlines descriptions
> Figma auto-swaps copy across 100 ad templates
> MCP server pulls live Meta data
The results:
> ad creation went from 2 hours to 15 minutes.
> total marketing output grew 10ร.
> conversion rates landed 41% above industry average.
One person doing what used to take an entire marketing team.