$MELI now generates more revenue in Mexico alone than the entire company did five years ago. Mexico, Q4 2025: $2.1B All of Mercado Libre, Q4 2020: $1.3B Mexico revenue is compounding at 65% a year.

$MELI ads business is estimated to have hit a $2B run-rate with 73% YoY growth. Management previously said ads are a high margin business, with EBIT around 80%. After tax, that would contribute about $1.2B toward net income. At a 40x P/E, which is conservative IMO for a high margin business growing 73% YoY, Mercado Ads alone would be worth around $50B. MELI’s market cap is $82B, which suggests the market may be giving surprisingly little credit to ads relative to the rest of the commerce, logistics, payments, credit, and fintech businesses. Credit to @PronkDaniel for pointing out the ad unit economics in his latest Meli video last week.

The ultimate beneficiaries of AI are going to be businesses like $AMZN and $MELI that capture the utility for themselves Bottlenecks will come and go

Loaded the boat on $MELI this morning Maybe it goes down another 12% before it runs Current portfolio is: $MELI $CELH $ROOT

$CELH of the day Alani flavors pop much better than other brands while being refreshing rather than artificial. I rate this a cut above Ghost Welch’s. Once these expand shelf space, I believe Alani will grow their male demo quite a bit. 10/10 for me

Originally posted by Ryan Landers, actuary for $ROOT, on LinkedIn: "The marketplace for auto insurance leads is heating up fast. Here's a cool metric we use at Root to track it. Instead of just tracking leads that we purchase at Root, we also have the opportunity to sell leads. When customers come to $ROOT for insurance but we can't provide it because we are not available in the state where the customer needs coverage, we may sell that lead to insurers or brokers that can offer these customers insurance. This is good for the customer because it gives them another path to finding coverage when $ROOT coverage is not available. Right now, the auto insurance industry is in a soft market. Insurers are cutting rates, trying to grow, and accepting tighter margins to do it. Additionally, it seems that the industry is spending more on marketing to put their products in front of more customers, even if that means paying more per customer. You can see that in $ROOT's outbound revenue per click (the amount $ROOT earns when a customer clicks through to another insurance option). Even though there's been no material shift in the mix of business we can't write, outbound revenue per click has roughly doubled since January 2025. That suggests other insurers, brokers, and agents are bidding more for this traffic than they did last year. What does this mean? It could mean a lot of things depending on what you're interested in. It could mean that higher marketing expenses could hurt combined ratios for insurance companies. Or it could mean that carriers feel more confident in their rate adequacy and are willing to spend more to chase growth. But it does mean that more insurance carriers seem to be focused on growth right now. I don't believe I've seen a period this competitive in my 10-year career."

Scanner data shows $CELH LTO offerings haven't made a dent. I don't think Celsius will replicate the LTO success of Alani Nu. Celsius is an everyday type of consumption brand, for sports, fitness, work, etc... people will try a new flavor, yes. Alani Nu has hardcore fans who drive hours to buy cases of their LTO. Alani has created can designs and flavors that work well with the LTO framework. Part of the reason Alani sells so much through LTOs is their distribution was lower than demand. As distribution increases, less scarcity and less compulsion for customers to stock up on exorbitant supplies of LTOs. Seasonal LTO are still a good strategy for $CELH and create a natural form of SKU rationalization, but don't expect it to replicate Alani's success. On the other hand, Celh gaining Alani Nu creative talent will become beneficial for their 2027 innovation lineup, which was pushed back a year due to the Alani acquisition.

After being flat for a decade, $PGR appears to be going after pet insurance. An area to watch $LMND

Just launched LTV13, our most capable prediction model ever. Version 13 sharpens Car prediction specifically, giving our systems a much clearer view into the future: with higher resolution down to the individual policy, and up to 57% better precision than the previous model.

$CELH short float jumped to 18% yesterday. Similar increase for $ELF

$NU vs $SOFI net income growth on a TTM basis Nu will enter the US market soon

S&P 500 $SPX down 1% today If you take out technology/semi trade ($SPXT), it's up almost 1%

Biggest grocery shop in Belgium advertising $CELH. $CELH is pushing hard for market share.

Here's an approximation on the Spring reset timeline for $CELH and when we will see it flow through scanner data

Consumer sentiment is currently lower than The Great Recession of 08

Most energy drinks, including $CELH brands are sold at c-stores. A sales analysis by the trade group found that the number of pump transactions at the properties of 130 convenience store companies fell by nearly 10% across March and April compared with the same two months last year. The number of sales inside the companies’ stores dropped by 10.4%, according to the analysis. $CELH is delivering strong blended YoY growth even through this temporary headwind from increased gas prices. Once this trend reverses, it becomes a tailwind. Also notable is energy drinks are part of a larger trend of declining alcohol sales with Gen Z and increased energy drink consumption, which is driving a transition of additional shelf space into that category.

Was strolling a trendy city park last week and their cafe cold vault energy drink offerings were Celsius, Alani Nu, and Bloom. No Monster or Red Bull in sight. These are the trendy new cohort cosmopolitan brands $CELH