VP, DoubleCheck Research

Joined May 2007
12 Photos and videos
31 May 2023
I don’t understand my buyer. I don’t really know what my competition is doing/saying/presenting in my deals. Both problems I hear a lot when talking with my Win-Loss clients. Emplifi’s Chief Growth Officer @Vijayanta uses win-lo…lnkd.in/eA_2HXei lnkd.in/e4P9Qqwt
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13 Apr 2023
Next week I will be part of an awesome #winloss panel at #scip IntelliCon23 in Scottsdale with Paul Senatori Tracy Berry @justintopliff Braydon Anderson moderated by Ellen Naylor. Discussion will span the gamut of getting win-loss up started the right way…lnkd.in/eDTTuMBg
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11 Apr 2023
Honestly, if someone tried to pitch me with just a pitch deck, I'd probably doze off. But if you tell me a good story that is relevant to my business world, I'm all ears! It's great to see how win-loss research can help sales teams with real-life customer…lnkd.in/e9qnRfzr
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This post from Simon Sinek really seems even more relevant now in these economic times as we need to focus on the long-term positive momentum vs short-term setbacks lnkd.in/e8CUU2QE

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17 Nov 2022
Super excited to be a part of Klue Compete Week later this month. Check out my session with Paul Senatori "How to Gain a Competitive Advantage With Win-Loss Analysis" and so many more great sessions all week long. Free registration at hubs.la/Q01sgn700
31 Oct 2022
Not all the treats will come tonight This Thursday DoubleCheck is hosting an awesome AMA with @nteplow from Salsify and Caroline Doyle from Atlassian covering many win-loss topics like sales and stakeholder engagement, ongoing program management and optim…lnkd.in/eqcHUS3t
24 Oct 2022
Last week at the Boston Product Marketing Alliance Conference a speaker highlighted "If content is king, then context is King Kong". With win-loss analysis, context is critical to getting the maximum value of key insights gleaned from interviews. This Klu…lnkd.in/eT9TkexW

10 Oct 2022
We are looking for a rockstar research director to join our team here at DoubleCheck Research. Get to work with a lot of cool clients. Help them uncover how to improve their win rates and get a direct voice of the customer research on their market trends.…lnkd.in/eC3v3vUv

Product marketers and CI pros, my team at DoubleCheck is looking for a Research Director to help our growing list of B2B software clients with their win-loss programs. Super interesting work at a very cool and fast-growing company.…lnkd.in/eHjnx5n5 lnkd.in/eXT6suGy

Bruce Kasrel retweeted
Remote learning preferred seat options. (Minus the cat.) Kids like to zoom from bed, but that’s awkward for their necks and their teachers!
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23 Jul 2020
Even though I am Bruins fan here in Boston area, I will line up to buy a "Release the Kraken" t-shirt @NHLSeattle_
A legend from the deep awakens. Meet the Seattle Kraken → seattlekrakenhockey.com/
29 Nov 2016
Did you hear? #givingCMUday is the Tartan version of #GivingTuesday and it’s happening today! thndr.me/BXH1yz

Bruce Kasrel retweeted
Andrew Carnegie himself was on campus today for homecoming festivities. Did you spot him? #TartanProud
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27 Sep 2016
#Thinkmarketing at aw week showing Watson at work
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Bruce Kasrel retweeted
Thanks to Bruce, and all my panelist yesterday, for great insights into how brands balance Reach and Addressability. x.com/RoviCorp/status/672505…

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19 Nov 2015
Nice response from @Delta to an 8-Year-Old who wrote their CEO with idea wp.me/p2L7Ik-GTKk

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