Managing Partner, @We_Are_eDesign. Human-Centered Web Design & Marketing. Brand Storytelling. Dad & @RutgersU grad.
Joined April 2009
- Tweets 967
- Following 354
- Followers 5,768
- Likes 345
37 Photos and videos
May 8
Most companies are one good narrative away from growth.
They just don't know how to find it — so they keep adding channels to a story that isn't working.
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May 7
What actually makes a website convert in 2026:
1/ Immediate clarity. If visitors need to hunt for what you do, you've already lost.
2/ Relevance to the visitor. Speak to their outcome, not your features.
3/ Frictionless next step. Every unnecessary click is a leak.
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Vincent Mazza retweeted
We love seeing our clients make headlines.❤️
Bon Appétit Management Company was featured by the Obama Foundation for its partnership with Chef Cliff Rome at the Obama Presidential Center—bringing community-driven dining to a major 2026 opening.
More: obama.org/stories/chef-cliff…
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May 6
AI won't commoditize strategy.
It will commoditize execution.
Which means strategy is about to become the most valuable thing you sell.
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May 5
If your marketing isn't driving pipeline, it's just content.
Awareness without intent is a hobby, not a strategy.
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May 4
Everyone's racing to automate content.
The real differentiation in 2026 won't be how fast you can produce.
It'll be whether you have anything worth saying.
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Apr 29
Most websites don't convert for a simple reason:
They try to say everything.
So they end up saying nothing.
Clarity beats cleverness every time.
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Apr 28
AI won't replace marketers.
It will expose the ones who never knew what they were doing.
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Apr 27
Positioning isn't what you do.
It's the decision a buyer makes in 8 seconds when they land on your site.
If that decision isn't happening, nothing downstream will save you.
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Vincent Mazza retweeted
We brought our kids into the agency.
Thought we’d teach them.
With #AI, their ideas became real in minutes, reminding us what matters.
This is what they taught us:
edesigninteractive.com/blog/… 🚀
#Design #UX #ProductDesign #AITrends #FutureOfWork #DesignThinking #CreativeAI
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Apr 22
Most content strategies fail for one reason:
They're built for consistency.
Not for impact.
Posting daily without a point of view is just noise with a schedule.
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Apr 21
AI is the biggest margin lever agencies have ever had.
Most are still using it to save time.
The winners are using it to expand what they sell.
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Apr 20
If I started an agency today, I wouldn't sell websites.
I'd sell attention and conversion.
Websites are the artifact. The product is pipeline.
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Apr 16
What 2007 marketers understand that 2026 marketers don’t:
Distribution used to be bought
Then it was built (followers)
Now it’s earned every post
We’ve reset back to merit.
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Vincent Mazza retweeted
The #websitedesign for Bon Appétit Management Company was selected as Silver Winner by @designrushmag 🎉
➡️About the redesign:
edesigninteractive.com/blog/…
➡️DesignRush feature:
designrush.com/best-designs/…
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Apr 14
Most marketers are optimizing for followers.
The algorithm is optimizing for interest.
Those are not the same thing.
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Vincent Mazza retweeted
From “Audience of One” experiences to adaptive designs, the future of the web is conversational, intelligent, and human-first.
➡️ Here are the 2027 trends shaping next-gen websites: edesigninteractive.com/blog/…
#WebDesign #AI #DigitalExperience #UX #FutureOfWeb
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Apr 13
Social media didn’t die.
Distribution did.
Apr 1
Hope this read can help some of you with marketing your “Xyz”
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Apr 13
The algorithm killed your audience.
Here’s what replaced it:
1.You don’t control distribution anymore
2.Content gets matched to interest, not followers
3.Every post is a fresh test
Most marketers are still playing the old game.
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Vincent Mazza retweeted
Your #website is about to become a coworker.
Not a chatbot. Not automation.
An intelligent system that understands intent, makes decisions, and acts autonomously.
Futureproof your site 👇
🔗 edesigninteractive.com/blog/…
#AgenticAI #AIAgents #DigitalTransformation
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