Insurance companies love to send physical mail where the outside looks like you're being summoned to a prison sentence, and inside it's like "we added a semicolon to section 4230 in our T&Cs."
DTC in 2014: “If we cut out the distribution middleman and ship direct, and avoid legacy ad channels, we can pass the savings onto customers.”
DTC 2024: “If we spend enough on advertising one day we can get into Target!”
I can picture the demo meeting in like 2011 when a bunch of engineers thought this was sooooo clever and cute and nobody bothered to realize that real humans aren’t cartoon cavemen that go around shaking things they don’t understand.
What would you use for a company blog if the blog on your marketing site wasn't launched yet and for reasons (TM) won't be live for a bit.
Curious where I can just easily publish blog content fast and free, and move the content over to our site in the future. Medium?
Lottery psychology is a tool our government should use way more.
Kids behave in school? You’re in the lottery for a 10k cash prize.
File taxes on time? One in every 10K who do get their tax bill eliminated that year.
Think of all the social good we could incentivize.
Had a small town local business “big shot” bragging to me about how connected he is.
“I can make two calls and get the pope on the phone.”
Brother, unless the pope is buying B2B saas I truly do not care