Over the last year, players, fans, and ‘so called’ golf media have lamented over the “wrong direction” golf is heading. They decry greedy players and moan about poor TV ratings.
I have been seeing a different picture emerge and it shocks me the ‘thought leaders’ in golf can’t really see what’s happening.
Golf is heading to a great place, becoming stronger and here’s why.
The PGA Tour will survive when they get new leadership. Even though it has its’ warts, the PGA Tour is something that can be built on as we move forward. The tour that I have always loved (but despise their current management) is poised to change for the better. Although ham handed, the PGA Tour is trying to innovate (don’t get me started on the ridiculous Creator’s Council). As soon as they figure out they need their own version of D.O.G.E., the Tour should be just fine. We aren’t seeing it yet because the so-called golf media (like CNN and establishment news) have been railing against change (LIV Golf) because they don’t like what they can’t control and are too worried about being part of the club instead of embracing actual innovation. Jay Monahan needs to go sooner than later.
Secondly, LIV Golf continues to grow and it’s succeeding in taking back world golf from the clutches of Ponte Verde. Under the largess of Yasir Al-Rumayyan, Greg Norman and every person that built the LIV organization (down to their shuttle drivers) have brought greater awareness back to golf in Europe, Asia, and ‘down under’! It’s only going to get better. To the consternation of @joelmbe and
@KylePorterNS , LIV Golf isn’t going anywhere. I still say LIV will be the Formula One of Golf.
With new leadership at the helm (Scott O’Neil,) there’s going to be greater numbers corporate sponsors (like Calaway) and legions of new fans around the world (watch for India). A natural alliance will form with the DP World Tour and Asian Tours and world golf will grow stronger. In contrast to Monahan, Norman is nothing but class and knew the right time to exit. He is an actual leader and cares about the people at LIV Golf.
Finally, we are starting to see real innovation in golf (not the bureaucratic version from PGA Tour HQ). Successful ways to pair popular YouTube golf personalities are happening because
@brysondech showed the way.
@PhilMickelson is brilliantly teaming up with
@GrantHorvatGolf and they are getting real views. Look for more of this to happen as players with personality do the same. The PGA Tour needs to let go of owning every aspect of their players and if they do, we’ll see more success in this new and fun way to watch golf.
To be fair, some of the new innovation we are seeing is coming from TGL. But, the insiders created TGL, so you won’t hear the ridiculous taunts about team golf or that it’s just ‘exhibition’ golf. The dumb golf media will gleefully talk about it and try to get fans excited about it. They won’t try to destroy it and give it the chance it deserves. I don’t know where it’s going in the long run, but TGL is a good thing to try and I’m open to new ideas.
As we get closer to a deal for co-existence, be prepared for worldwide golf continue to grow and thrive – in spite of the dimwitted minds of golf’s traditional media and the incompetent leadership at the PGA Tour.
Anti LIV Golf bots and press will end up looking stupid and on the wrong side of golf history. Joel Beallwill take a cue from Jake Tapper and write a book about how golf media didn’t do its job and tried to bury positive change (and conveniently leave himself out of it).
Disruption.
That’s what we’ve been seeing and that’s why golf is now going to be stronger than ever.
@PGATOURComms @PGATOUR @livgolf_league @LIVGolfComms @PIF_en