3X CEO. $850M value created. Now I score GTM messaging so you stop losing deals to inaction. Yours might be next. sextantlabs.io
Joined December 2008
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323 Photos and videos
Jun 12
There are two kinds of people inside every company.
People who complete tasks. People who own outcomes.
Everyone thinks they're the second kind. Most are the first. AI just made that gap the most important thing about your career.
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Jun 12
The move is simple and almost nobody makes it.
Stop reporting what you did. Start reporting what changed.
Not "I shipped onboarding." Instead: "activation is up 15% since it shipped."
Same week. One person gets promoted. One gets automated.
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Jun 12
I call it the Completion Trap. Mistaking finishing work for creating value. The Altitude Trap's evil twin.
Own an outcome or get automated.
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Jun 11
11 B2B homepages, publicly torn down. $87K to $10.5M in monthly leakage.
Nine failed the same dimension.
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Jun 11
The fix isn't a louder hero or another customer logo. It's pricing the cost of inaction directly on the page.
A specific dollar figure on staying still. A dimensioned consequence the buyer can weigh against switching friction.
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Jun 11
Marketing feels subjective. The Status Quo Tax is one of the most measurable parts of it. And almost nobody is fixing it.
Run yours: sextantlabs.io/leak-calculat…
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Jun 10
Most companies didn't adopt OKRs.
They put a costume on their task list.
"Key result: ship the feature." That's not an outcome. That's a to-do with a deadline.
A real one: "activation up 15%." Nobody can hide behind that. Which is exactly why most teams won't write it.
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Jun 9
I finally have a quiet robot vacuum (thanks @maticrobots)...now what do I do about my old snoring dog?!
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Jun 9
"Not a touchscreen."
"Pull, not push."
"Lift handle to flush."
Every one of those is a confession.
The thing lied about what it does. So someone taped an apology over it.
A sign isn't a fix. It's proof you skipped one.
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Jun 8
AI didn't come for the people who own outcomes.
It came for the people who only complete tasks.
For 30 years, completing work well was a career. Agents just turned it into a feature.
The task list is free now.
Own an outcome or get automated.
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Jun 3
Scored Lantronix's homepage. 33 out of 100. A 52 on The Proof Stack. An 18 on The Status Quo Tax. They have proof but no conviction about why the status quo breaks.
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Jun 3
The Status Quo Tax kills this page. No tension. No acknowledgment of what's wrong with the current way. Just product features floating in a void. Visitors don't know what pain they should feel.
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Jun 3
The structural takeaway: proof without provocation is noise. Lantronix talks what they do, not what's broken. Same data. Different emotional register.
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Jun 2
There's a door by my office with a handle that begs you to pull it.
It's a push door.
Someone taped a sign above the handle: PUSH.
That's not a fix. That's a confession.
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Jun 2
Software does it too.
The onboarding tour pointing at the buttons. The tooltip with an arrow aimed at the only button on the screen.
If you have to explain the interface, the interface lost.
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Jun 2
The instinct is to write a clearer instruction.
The move is to fix the thing the instruction describes.
Stop labeling the door.
Fix the door.
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