It's December, time for a wrap-up of the biggest 2020 #SocialMedia trends we saw:
🎬 Video & live streaming
💭 Instagram Stories & other temporary content
👯 Niche platforms like TikTok
🎮 Gaming platforms such as Twitch
Any social media trends you spotted? 👀
To engage your audience, know what they need. Use these 5 tips from @neilpatel to truly understand your customers:
1. Reach out & listen
2. Use keyword research
3. Look at your analytics
4. Analyse past behaviour & trends
5. Map out the customer journey
neilpatel.com/blog/understan…
You have your target audience crystal clear but still can't reach them. Sounds familiar? Influencers are people your audience already trusts. But finding the right one is crucial. Discover how to do so with our free Boom Guide:
boomcreativelab.com/findinfl…
Last week showed that if we stand up as individuals, we collectively can move mountains 💪🏻 and change the course of world history. So don't underestimate the impact you can have!
Are you already using the power of #InfluencerMarketing? Start capitalizing on the connections influencers can provide by getting our Boom Influencer Marketing Guide 👉🏻 fcld.ly/ofd6zmo
We are for sure a bunch of Canvaholics! @canva makes it so easy to create slick social media content for all the main platforms. What are your favourite tools for making your social media posts?
#socialmedia#socialmediatips
"We greatly overvalue connecting people to brands and information, and undervalue connecting people to each other." - Clay Shirky in Cognitive Surplus: Creativity and Generosity in a Connected Age
What is the last time you actively reached out to a customer to ask them about their needs? It's easy to forget about this when you're short on time, but staying in touch with your audience is invaluable.
#marketing#socialmedia
Marketing on social media can feel like shooting in the dark if you don't understand your audience well. Customer journeys guide you by clarifying your customer's needs and where they go to satisfy these.
#socialmedia#marketing#socialmediastrategy
Understanding your audience is essential to great #socialmedia! And there are many great tools:
🔎 (Buyer) Personas
🔎 Customer journeys
🔎 Jobs-to-be-Done
What tools have you found most useful for getting to know your customers?
#socialmediastrategy#digitalmarketing
Ask yourself: Who are your customers, what are their goals, what information do they need & where do they look?
If you know your audience's needs inside–out you can offer them real value. Paying off in happy & loyal customers.
#socialmedia#marketingstrategy#digitalmarketing
We're kicking off October with a new monthly theme: #inclusivity. Because as @JonColclough from @MassAppeal states: "The fact is we live in a diverse society — and the #advertising we create should reflect that."
Tell us: What are your main challenges around #inclusivemarketing?
Is #InclusiveMarketing important? Yes! Is it challenging? Yes! But we found examples of brands that nailed it.
Takeaways? Listen, show you're doing the work, be honest & humble, know your actions matter.
See the examples in our blog post: fcld.ly/d4c2nk7#socialmedia