The most durable distribution/marketing strategy is building a captive and engaged audience.
Nothing else compares.
If I were starting from scratch here's what I would do...(and it doesn't involve an ai agent)
1) In the AI space for example, don't pick a broad sub vertical. ie, don't try to be the marketing/ai voice...be the person who helps dev tools use ai to automate gtm
2) Get good on camera. People can repurpose written content but they can't copy your vibe.
3) Get damn good at writing. Guess what anthropic is hiring a copywriter for $300k...get good at direct response copywriting frameworks and sound like the smart friend who knows something
4) Build cool stuff for your own projects and share your learnings and more importantly results. 99% of what you see on X is demo theater. Things that might work on one narrow case, hardly work at all, or no one ever actually uses in production. Go deeper.
5) If you want to use AI, focus on using it to extract super high potential topics in your industry and figuring out how you niche it down to your market -- you'l be early and you can ride the wave. I did this with Claude Code x marketing a while back for example.
I think these are all hard things. So, if you want to stand out, ultimately you have to do what others aren't willing to do (everyone wants instant results right now).
This isn't the answer most people want, and that means it's your opportunity.