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Borja Santaolalla @borjasant

CXO/Cofounder @EmpathyCo_, Advisor @ethicalallies, Privacy, Ethical AI, Search, Product Design, UX, SaaS, B2B, triathlete and proud donostiarra

Joined December 2008
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  • Followers 924
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Borja Santaolalla
@borjasant
18 Oct 2023
For AI to be embraced in retail, it has to be trusted. Brands need to be in full control of the output. #BrandSafety Explainability, Privacy and Bias mitigation are the big three design principles in #EthicalAI CX. Here’s 3 use cases of #ResponsiblePersonalisation. Open 👇
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“We’re Doing AI All Wrong.” by John Battelle johnbattelle.medium.com/were…
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There doesn’t even seem to be a mechanism to learn who has gained access to what database with what privileges. Judges are asking and not always getting clear answers. The only ones who know are the sysadmins, and they’re not saying. nytimes.com/2025/02/21/opini…

Opinion | Here Are the Digital Clues to What Musk Is Really Up To (Published 2025)

What will DOGE do with access to personal data on almost all Americans?

nytimes.com
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“A New AI World” by Scott Galloway medium.com/@profgalloway/a-n…
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How do 3rd party GPT agents impact retailers? Are there new sales buddies, or a new middleman and competitor? See video in post below. @ethicalallies trustworthyai.substack.com/p…
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This is the most frquent question we got at our booths last week at @Groceryshop in Las Vegas.
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Borja Santaolalla retweeted
Econsultancy@Econsultancy
30 Sep 2024
‘The way we interact with search boxes has changed’: What GenAI and RAG mean for retailers. We speak to @EmpathyCo_'s @borjasant about the rise in mission-driven queries, how brands can be found in answer engines, and what it means to build ethical AI. econsultancy.com/ai-search-b…

‘The way we interact with search boxes has changed’: What GenAI and RAG mean for retailers

As retailers are adding AI-powered search, we caught up with the co-founder of one solution to find out how the tech is changing relationships with shoppers.

econsultancy.com
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“Users should be given the choice upfront before their data is ever fed into an AI system. The decision should be theirs — not LinkedIn’s — to determine whether their contributions to the platform should help train AI models.” — @gesikowski generativeai.pub/linkedins-a…

LinkedIn’s AI Data Grab: Opt-In or Opt-Out?

Why LinkedIn Should Let Users Decide Before Using Their Data to Train Generative AI Models

generativeai.pub
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“La ciencia nos enseña a comprender el mundo, pero también nos da una idea de la vastedad de lo que ignoramos”. ¿Cómo no interesarte por la ciencia tras las palabras de Rovelli? open.substack.com/pub/aprend…
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Borja Santaolalla retweeted
Carissa Véliz@CarissaVeliz
3 Sep 2024
#Signal is safe; it's reliable; it's private. Even more: it's cool. And it's growing. Models that do not rely on #sruveillance are possible, and better. More #privacy is coming. Wonderful interview with @mer__edith, by @a_greenberg. #AIEthics wired.com/story/meredith-whi…

Under Meredith Whittaker, Signal Is Out to Prove Surveillance Capitalism Wrong

On its 10th anniversary, Signal’s president wants to remind you that the world’s most secure communications platform is a nonprofit. It’s free. It doesn’t track you or serve you ads. It pays its...

wired.com
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Borja Santaolalla retweeted
Angel Maldonado
@angelmaldonado
2 Sep 2024
Here with my most admired @mmoreram and @rubenbaston announcing (Spanish) that Apisearch.io and Empathy.co join forces within the EmpathyHoldings.com ecosystem. more to come!

Rubén Bastón@rubenbaston
2 Sep 2024
La asturiana Empathy ha comprado el buscador de origen catalán Apisearch. Entrevisto a los protagonistas: sobre cómo se gestó la operación, qué planes tienen, pero de mucho más: cómo afecta la #GenAI a la UX y cómo imaginan el futuro del #ecommerce. Enlaces: siguiente post ^^
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Wasn’t D2C the holy grail? Good to see common sense back. “Nike President and CEO John Donahoe said Thursday during the company’s quarterly earnings call that a healthy marketplace includes a channel mix that is driven by demand.” pymnts.com/news/retail/2024/…

Nike Reports Continued Channel Shift From D2C to Wholesale | PYMNTS.com

Nike continued its shift from direct-to-consumer (D2C) to wholesale channels over the past three months. During the quarter ended May 31, the footwear,

pymnts.com
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Yes, I’m happy vs Manage Cookie Settings Yes, I Accept vs Manage Cookies Accept vs Cookie Settings Allow All vs Cookie Settings Two cold choices welcome you to 46% of the UK’s biggest online stores. trustworthyai.substack.com/p…
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AI is the new OS, claim Open AI/Microsoft and Google. Personal data is the OS, replies Apple. open.substack.com/pub/trustw…?
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Check this week's video on #trustworthyAI trustworthyai.substack.com/p…
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Privacy is overrated. I don’t mind being tracked. I have nothing to hide. This is how a lot of people still react when the topic of privacy comes up. Ads chasing us everywhere we go is commonly associated with the price to pay. Sadly, it goes well beyond annoying ads.
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I like how @jack talked about free will as our biggest challenge today. “We’re being programmed, freedom of speech is only a distraction”. Freedom in the digital world is agency. Being able to choose the algorithms we trust.
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We have no control over how our personal data is being used. It all starts with rejecting all consent banners, and carefully choosing what data we share with AIs.
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Empowering Privacy in AI perplexity.ai/page/Empowerin…

Empowering Privacy in AI

In the age of artificial intelligence, balancing cutting-edge personalization with customer privacy and trust has become a critical challenge for businesses....

perplexity.ai
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Is privacy "an anomaly", as Vint Cerf shared this week? Is it dead? Here's an optimistic view into a privacy-centric future. trustworthyai.substack.com/p…
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