You've seen the big trends. So what's happening in YOUR market? We track and forecast local ad spending in any U.S. market.
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ALT The webinar keys off Borrell's 65-page annual benchmarking report identifying and analyzing new trends on the local media landscape. Important charts from the report will be discussed by CEO Gordon Borrell and EVP Corey Elliott from Borrell Associates. Featured guests are Bill Wilson, CEO of Townsquare Media; Scott Sutherland, EVP of Media Operations Bonneville International; and Jason Neknez, Newsday's Director of Local Retail Advertising. This 60-minute webinar will feature questions from attendees and will address: * What triggered digital's low-growth phase * The new battle for market share, and what it entails * The critical weapon that 60% of local media companies don't have but will need to survive the batttle * Why local SEM advertising stopped growing in 2025 * How the newest disruptor, AI advertising and AI SEO, could change everything * What to do about all of the above
