The In-Home Advertising competence center of bpost. In-Home Advertising gets your brand into the heart of the home, the place where decisions are made.
Joined February 2016
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175 Photos and videos
26 Sep 2019
‘I want all of the things’, said no one ever. 50% of the success of an impactful marketing campaign depends on a good targeting. So that’s exactly where we will focus on during our next content theme. Stay tuned the following weeks and follow our ‘#IHAdata’.
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5 Sep 2019
The sun is still shining for In-Home Advertising in this ad avoidance era, as pointed out @KatrienMx while presenting the 2nd wave of the Ad'titude Tracker at Commpass today.
Curious to hear more results? Let's get in touch!
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3 Sep 2019
How your offline communication becomes an online star > the story of the IKEA catalogue. This creative campaign from @DDBBrussels and IKEA is a must see!
#IHAcreativity #360degree #InHomeAdvertising #creativity
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28 Aug 2019
What's the 'ad'titude' of the Belgian consumer in 2019?
Discover it on the Commpass Symposium, where
@KatrienMx, will present - as a first - the brand new results of Ad’titude Tracker wave 2.
See you at 05/09? > commpass.media/symposium-5-9
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12 Aug 2019
Creativity tip of the day:
How do you make Direct Mail that gets noticed? > Make pets love it ... and their owners will too!
Ps: you are going to love this video too:
youtube.com/watch?v=Wj4ZJ52x…
#IHAcreativity #DirectMail #InHomeAdvertising #creativity
8 Aug 2019
How to make your In-Home Advertising campaigns stand out? Follow our #IHAcreativity the follow weeks to find out: (link: linkedin.com/showcase/bpost-…) linkedin.com/showcase/bpost…
#creativity #InHomeAdvertising
28 Jun 2019
Now you know that print & digital are the Batman & Robin of your media mix, it's time to make them actionable.
Stay tuned the following weeks and find out how to increase the response of your mailings: linkedin.com/showcase/bpost-…
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3 Jun 2019
LAST CHANCE - Eager to join one of our highly valued tips & tricks sessions around In-Home Advertising with a focus on data, neuromarketing and paper vs. digital?
Save your spot at:
NL: pub.be/nl/uitnodiging-inspir… | FR: pub.be/fr/inspirez-vous-avec…
20 May 2019
Proud with this silver AMMA award in ‘Media research of the year’.
Curious to know the insights of our award-winning study around 'ad avoidance'? Hurry to adtitude.be.
#AMMAawards #MediaResearchOfTheYear #Adtitude #AdAvoidance #InHomeAdvertising
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17 May 2019
Sparkling news for our Sparkle magazine: a #BOCA for 'Best Print Publication'. Eager to read this great edition on the future of marketing?
NL: news.bpost.be/sparkle-downlo… | FR: news.bpost.be/sparkle-downlo…
#BestOfContentAwards #Sparkle #InHomeAdvertising #Cypres #ACC #UBA
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9 May 2019
Find out why print & digital are the Batman and Robin of your media mix and how to combine them in the most impactful way. Ready to get your 360° campaigns up and running? Follow our #IHAmultichannel on linkedin.com/company/bpost-m…!
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3 May 2019
Discover the main drivers that influence the relationship with your clients. Want to know more? Take a look at > pulsesurvey.be
12 Apr 2019
To find out how to strenghten your client relationships, we questioned more than 4.000 people, accross 9 sectors and 40 brands. Meet 'Pulse' on this Food For Thought Friday!
#IHArelationalmarketing #PulseSurvey #F4Tfriday #relationshipmarketing
8 Apr 2019
Relational marketing is also ... sending our clients some extra motivation to win awards. And you? Do you still have room for an award?
Listen to our Media Expert, @KatrienMx, and hurry to the Effie registration form: lnkd.in/gEHK9yM
#IHArelationalmarketing
2 Apr 2019
An optimal use of your marketing mix? Folder first, then your tv ad. As shows a recent study of @Spotta. #tipsandtricks
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Waarom zijn onze hersenen zo belangrijk voor marketing? "85% van beslissingen worden onbewust gemaakt." @bpostmedia
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2 Apr 2019
Kick off of our second tips & tricks session around In-Home Advertising. Ready, set, data - neuroscience - and creativity, GO! @PUBnl
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29 Mar 2019
It's Food For Thought Friday. Time to announce the next hot topic in the advertising industry we will zoom into: #relationalmarketing
Stay tuned the following weeks and find out the keys to strengthening the connection with your clients on: linkedin.com/company/1878193…
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Les #bulletpoints vous les ordonnez comment vous ? #neuromarketing #eyetracking Session d'inspiration chez PUB avec @bpostmedia
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