Our team just finished building out this e-Commerce sales system for a new client. Below is a 10-step checklist that breaks down each column.
Don't bookmark this, read it, envy it, and then wish you did something about it 2 years from now...
New cold audience traffic:
- Organic search
- Instagram reach
- TikTok discovery
- Google Shopping
- Meta ads
- YouTube pre-roll
Conversion method:
- Landing page
- Product detail page
- Reviews module
- Size and fit quiz
Follow-up Method:
- Welcome email series
- Browse abandon email
- Cart recovery email
- Promo broadcast
Retargeting System:
- Instagram DM and replies
- Display retargeting
- Meta retargeting
- X retargeting
Checkout Flow:
- Express checkout
- Order confirmation
- Shipping update
Retention Goals:
- Unboxing follow-up
- Replenish trigger
- Cross-sell email
Increase Loyalty:
- 5-star review ask
- Referral program
- Newsletter
- User-generated content hashtag
KPI Reporting:
- Total revenue
- Gross profit
- ROAS
- Cost per click
- Impression share
- 30-day reach
- Product page bounce rate
- Time on page
- Add-to-cart rate
- Email open rate
Send these 10-steps to your marketing team to make sure it's implemented:
1. Install tracking: GA4, Google Tag Manager, Meta Pixel, Google Ads tracking, and ecommerce purchase events.
2. Create one main landing page for your best offer, product, or collection.
3. Optimize product pages with strong photos, benefits, reviews, FAQs, shipping info, and clear add-to-cart buttons.
4. Add email/SMS capture with a first-order offer, quiz, or lead magnet.
5. Build a welcome email series for new subscribers.
6. Set up browse abandonment, cart abandonment, and checkout abandonment emails.
7. Launch discovery traffic through Google Shopping, Meta ads, TikTok, Instagram, YouTube, and SEO.
8. Build retargeting ads for website visitors, product viewers, cart abandoners, and social engagers.
9. Create post-purchase follow-up with order updates, education, review requests, cross-sells, and replenishment reminders.
10. Review KPIs weekly: revenue, ROAS, CPC, conversion rate, add-to-cart rate, checkout rate, email performance, and repeat purchases.
If this helped you in any way, tag your favorite e-Commerce brand in the comments.