It’s shocking to me how many companies throw money at content marketing with zero strategy behind it—just some loose terms to target for SEO.
You can get much better ROI if there’s a method to the madness.
Some suggestions...
The only sticky note on my computer for the first 3 years of building my startup:
✨Benefits over features✨
This is important in every aspect of business from VC pitching to marketing copy to cold calls. If you can remember this, it'll change how you communicate your brand.
Be “selectively ignorant.”
Ignore topics that drain your attention.
Unfollow people that drain your energy.
Abandon projects that drain your time.
Do not keep up with it all. The more selectively ignorant you become, the more broadly knowledgable you can be.